A digital evangelist friend of mine, just alerted me to an article that popped into his inbox this morning and knew I would appreciate it: The Most Sarcastic Column You Will Ever Read. Hey, it’s pure classic. One of the best articles online I have read recently and I sheer loved it… and agreed with it!

How about this for an opening paragraph:

“I want to take a moment to write about a topic that gets little to no coverage anymore… I want to write about non-rich media. I want to write a column this week that tells you all how great a campaign can be when you run old-fashioned, three-frame GIF ads and you measure them based on click-through…”

Not one to mince my words, of course I had to respond.