A smiling Gap employee appears on a giant flat-screen monitor just inside the store, greeting customers as they walk in. “Good afternoon, Mr. Yakamoto,” she says, loudly and cheerily. “How did you like that three-pack of tank tops you bought last time you were in?”
A science-fiction film it maybe, but that scene from the film Minority Report was based upon near-future technologies.
The ultimate solution for all advertising in way to effectively personalise content to you, will be in the linking of you to the advertising display vehicle.
By that I mean that as behavioural advertising (sequencing adverts based on your behaviour) and user profiling (understanding your preferences) gains prominence, signalled in part by Google and Microsoft’s $10B acquisitions in digital advertising technologies this year, somewhere in the not to distant future there will be a joining together of all the digital dots.
Your retina is not the key to all this, but little wireless ‘radio barcodes’ as Tesco’s likes to call them.
RFID (Radio Frequency Identification) is the new barcode. Invisible to the most part, embedded inside product packaging, inside your new passport, your Oystercard or new Barclaycard OnePulse – it can broadcast position of every single individual item (including you) within this world to readers upto 500 feet away. There will be no more privacy, everything – and I do mean everything – will have its own unique webpage plotting its entire history and movements from birth up until its death.
Where and when that can of coke was created, where it was transported to, how long it sat on the shelf, who bought it, when they drank it and where it is within your bin to be re-cycled… The product will speak to its RFID readers who in turn via the internet will signal advertising messages to be sent back to that consumer. All that needs to happen is to link you to the product. If an Oystercard or Barclaycard, which in essence is a backdoor national ID card to avoid mass consumer panic, hasn’t raised alarm bells, then the prospect of chipping every single person on the planet should chill your blood. Yes, I do mean putting a microchip inside your body.
Think about it. Whatever your interests are, whatever purchases you have made, whatever your consumption habits, whatever your travelling habits, whatever communication methods you use, it is all going to be ‘listened to’ and tracked without wires and ultimately signal an advertisement directly personal to you – no matter which digital device you are in front of at any specific time, anywhere in the world; your mobile phone, your PC/laptop, your television screen, your GPS screen in your car, or the digital billboard you just happen to be passing.
Am I saying this loud and clear?
This is not science fiction, it is marketing fact and just a matter of time.
Take a flick through my blog and see what I am going on about, put the pieces together for yourself… All I am giving you are clues to which piece fits where in the jigsaw, but I am not going to finish it for you. Then if you have not bought it or read it yet, get a copy of Katherine Albrecht’s prophetic book ‘Spychips: How Major Corporations and Government Plan to Track Your Every Move with RFID’ or the very least check out the website. Though American in it’s approach and with behavioural targeting not having been so evident at the time of writing, am sure a revised version will not overlook this key component.
For those of you this side of the pond, consider the following.
In December 2005, The legislative body of the European Union passed the Data Retention Directive requiring telecommunication operators (including your local friendly ISP or mobile phone company) to implement mass surveillance of the general public through retention of metadata on telecommunications and to keep the collected data at the disposal of various governmental bodies for ‘substantially’ long times. Access to this information is not required to be limited to investigation of serious crimes, nor is a warrant required for access.
Let’s read an excerpt from paragraph 9 in the EU Directive.
“…everyone has the right to respect for his private life and his correspondence. Public authorities may interfere with the exercise of that right… in the interests of national security or public safety, for the prevention of disorder or crime, or for the protection of the rights and freedoms of others”
Someone, somewhere could decide your rights no longer exist, because someone else’s rights are more important then yours!
The EU government also has this thing called i2010. It is the first Commission initiative to be adopted under the EU’s renewed Lisbon strategy. It considers ‘convergence is to telecommunications what globalisation is to trade’. Their aim is to create a ‘Single European Information Space’ and they have €3.6 billion in funding to make it happen.
Checkout page 8 of the ‘The Challenges of Convergence’ discussion paper from the i2010 team.
Media Centre PC: They can also act as servers, giving you access to your own media and broadcast channels from every connected device in the world, be it over the web or on a cell phone, and they can even serve as home centrals for VoIP, home surveillance and intelligent house systems… to read RFID (Radio Frequency Identification) tags, for instance on clothes for automatic check on what type of program to use in washing machines.
While you are thinking entertainment and communication, the European government is already thinking of tracking you with RFID. Ask yourself why? Ask your self do you trust them? A lot of people trusted Hitler. Imagine Hitler having access to this technology. What do you think could happen? What do you think WILL happen?
When the bible discusses an anti-Christ it talks of someone who is not bright red with funny horns, but a character who emerges upon the world scene as an angel of light. He promises great things, does great things, but his prime goal is to destroy. He will lie, cheat and steal everything that you take for granted as a human and it will result in death – and separation from love in the most purest form. He will make Hitler seem relatively minor in comparison. Many people will be deceived and those who oppose him and his followers will be seen as the ‘problem’ and should be brushed aside, even eradicated. And it will all start by tracking you and your purchases.
Suddenly a 2,000 year old manuscript seems strangely relevant to modern man.
The original ‘super-computer’ was designed for one purpose, to keep tabs on the population. When the 1880 census in US was taking far too long to process, it was Herman Hollerith who developed the Tabulating Machine to automate the process, starting his own business in 1896. By 1924 it became known as IBM – International Business Machines. It was these machines the Nazi’s used in the 1939 census that became the basis for a national register of Jews, as that year German census forms for the first time included explicitly racial categories. It was the use of punch card data (‘hole 3 signified homosexual, hole 8 designated a Jew, etc’) that became a key technology within Hitler’s holocaust.
IBM continued to develop improved tabulators until the invention of the electronic computer in the 1940s and it was just time before they became smaller, more powerful and more portable in the guise of a laptop, mobile phone and implantable-RFID chips. Whatever Hollerith’s original ideas and plans were for creating his device, history is proof enough that all governments gather information about their citizens and ultimately use it to shape and control society. The question is what happens when governments give way to a dictator with access to too much information with easy access to technology – on a global scale. After all, data equals power.
When the global greed ultimately sees a potential for getting more of your money by personalising adverts to you, reducing that 10% of any given companies turnover spend on advertising into more profits to its shareholders, when the government hypes up the fear and threat of an unknown enemy living next door, paving a way to listen in to every conversation in case they can spot a link, when you have been duped into ‘placing your clothes on a peg whilst you go have a shower’ as was the lie in Auschwitz, dare to ask yourself can you really believe blindly in everything will be ok and you have ‘nothing to hide’?
I tell you friends, we are on a hiding to nothing…
“The We the People will not be Chipped – No Verichip Inside Movement, is based on the irrefutable fact, that we believe in mankind’s inalienable human rights that are absolute and can not be debased, nor perverted. Human life can not be degraded to a 16 digit RFID chip number embedded under you skin under any circumstance. By uniting on this common ground, we can send a strong message to the IBM funded Verichip that we the people will not be chipped!”
More on RFID; NothingToHide.Us
Wow, very chilling and intense…I agree with your viewpoints but am skeptical that we’ll let matters get so far out of hand. At least, I hope they never do. It’s very impressive that a person in your profession would publish such a stark critique. Keep up the good work.
thank you !!
[…] http://deandonaldson.wordpress.com/2007/11/22/no-verichip-inside/or […]
[…] No Verichip Inside – How not to become your own worst enemy http://deandonaldson.wordpress.com/2007/11/22/no-verichip-inside/ […]
[…] If this is not monitored and controlled we will find ourselves whipped and hoodwinked by a media frenzy where all common-sense goes out the window, and those seen to challenge or bucking the trend will be sidelined or completely eradicated. This after all is what Hitler ultimately did, facilitated by technology, and it is against this logical conclusion where I passionately scream “I am not a number!” Whether tattooed by ink or a micro-chip, ultimately those numbers will equal slavery as I have discussed before. […]
your already chipped….. or did you not know that.
Not physically… unless you know of some bio-version I am not partial to?! ;-)
Very Interesting post! Thank you for such interesting resource!
PS: Sorry for my bad english, I’v just started to learn this language ;)
Your, Raiul Baztepo
Hello !!! ^_^
I am Piter Kokoniz. Just want to tell, that your posts are really interesting
And want to ask you: what was the reasson for you to start this blog?
Sorry for my bad english:)
Thanks Piter – basically I am very aware of all the benefits technology can afford us, but equally aware of the implications for bad given to the wrong hands. Unfortunately, history is our master, and it seems inevitable that those with desire to cause harm can not resist such powers at their disposal… and therefore with each techological improvement the potential for worse deepens.
I am also of aware of marketing spin, and simply refuse to accept the short-sighted lie/mantra of “why should it matter? I have nothing to hide!” that people echo. That’s the kind of language those who marched to gas chambers echoed, they simply refused to believe anything else. Therefore, weaved within this blog is not only my intense passion of the improvements we seek, but the whys and wherefores and sinister implications of what happens when things go unchecked…
Yes, seems as you are right. DId you know something about this…?
Microchip that tells the GP if you’ve taken your pills
– now trials in UK will place microchips in EVERY manufactured drug, so doctors can track whether you have taken them!!!
[…] me say this loud and clear, as I have done before – this technology will be the death of humanity – and I for one will not be part of this […]
hello there i found out a year ago that i got chipped 10 years ago without knowing and asking obviously. i live in germany and have more problems andstrange things happening in my life since i found out, i know who it did and when but not where and how to get it out. who to talk to who gives HELP?
Alexandra – if what you say is true – I suggest you go along to your local doctor/GP. Am guessing they will refer you to a specialist who can check your claim and assist as necessary. If there is a chip there, it would be a minor operation to remove should it be just below the skin tissue.
Unless I am grossly mistaken, most people have already been ‘chipped’ without knowing it, for years. The chips are delivered from both food, clothing and domestic products from retail distribution outlets. Virtually all consumer products have very small nano micro-chips the size of a period at the end of a sentence – attached into either the packaging or directly inserted into food sources at point of manufacturing / distribution. the data on the chip allegedly becomes directly attached to customers at point of purchase, when we pay for items with our credit cards – regardless whether the old swipe style cards or the new verichip RFID cards.
Again, as I understand this technology, communication begins between chips in products or the barcodes on each product when the purchases are made with credit cards, thus identifying the purchaser with every product.
A secondary form of scanning is able to be accomplished from the chips installed into clothing worn, and or food eaten, because there are allegedly hundreds of chips in some clothing and pieces of food which are so small, we eat them without knowing. We are wearing these chips every time we put on that piece of clothing, and retain chips in our digestive systems for almost an indefinite period of time – depending on how efficient our systems are. However, the point is, no matter how efficient our digestion is, every time we eat more food with chips – we replenish the supply of chips in our digestive track – to continue the product / consumer identification cycle
Reading RFID chips is allegedly a fairly simple function of locating an amplifier close enough for the chip to be read, or to increase the power of the antena system to enable the chip to be read from greater distances. One example is at every border crossing into the U$A, each person passes by a network of antena’s which can read NEXUS chips from at least 50 yards. But again, the claims are that these chips can be read from miles away if the antena system is built and designed with the appropriate strength to read the chip from that distance.
In other words, every piece of identification, drivers licenses, credit cards, medical cards, passports and probably library cards etc, will be able to be read as we walk down the street, enter stores, where we are in the store, how long we were in certain product sections, if we happen to pick up a product, book or magazine, whether we puchased the product etc etc.
For approx the last 10 years, it is my understanding that cash money started to be tagged with small nano RFID chips. The reason was supposedly to prevent money laundering, drugs etc. Chips were allegedly placed and attached on each dollar bill at ATM machines, which again identify specific people with an exact dollar bill, enabling the system to track where the money was spent and what was purchased. Allegedly the system has been ‘upgraded’ in more recent times, such that the chips are actually embedded in the fabric of the paper the bills are made from, such that they would become unable to be detected with a microscope.
Nevertheless, whether the chip is glued on at an ATM or built into paper of dollar bills – when money is dispensed either at a bank or an ATM – the chip records personal information, date, time etc, and follows that specific piece of money through the system – tracking the original person with all other activities associated with how that money was used.
This is particularly disturbing considering an innocent transaction between a person who makes the original withdrawal from an ATM, then pays a friend for a $20 loan to buylunch last week, who then gives the money to his 17 year old kid – who then buys street drugs or pays for sex, and the $20 bill ends up in the hands of the DEA after a drug bust or the local police in a raid.
Even more frightening, these chips on money could lead the DEA and IRS or CRA straight back to the doorstep of the person who made the origiinal transaction with the ATM. The chip tracking pathways will be used to prosecute us for anything from drug trafficiing to money landering and tax evasion – and we will have no ability to prove our innocence – because the money tracking device will take precedence as the most probative evidence for our convictions.
during both DEA prosecutions our convictions for money laundering.
Peter thanks for this. I am not sure of the source of your information, and would be grateful if you could share sources beyond anecdotal evidence, as through my research some of the concepts you discuss are still in trial if not on the drawing board, though have no doubt they will come to fruition very soon.
Many cards (and phones) do have chips in them, and are becoming more widespread in west, yet the nano-chip in pharmaceuticals are only in trial stage right now. RFID v2 does allow for read distances of half-a-mile away, yet the majority of passive chips still have several inch read lengths, active (battery-powered) chips can be read a hundred feet or more, but still very bulky. Nothing like the concepts you are describing.
The imbedding of bank notes has been discussed by the EU and US, yet still is in preliminary stages I believe.
Verichip is only one of many operators in this marketplace, and is US centric. South Korea and Japan still lead the way in Ubiquitous computing roll-out, such as with Suica cards in Tokyo, Japan or the vision of a complete u-city being built right now is Song Do in South Korea.
I totally agree with your sentiments, though I think it is wise to dispel fact from fiction and justify claims with evidence in order for the grave severity of the concern to be taken with pursuit of the cause of exposing the plans afoot.
All the best, Dean
This is on the way, its going to happen, for all the people that is not a Christian, get a bybel and read the last book in the Bybel it is revelations, and they talk about the microchip that will be placed in our hands, do not get it! we will not be able to buy food if we do not have the chip, but, if you get it you will not go to heaven, the new world order is starting, we should be prepare, buy food and store it, coz the prices of the end of 2012 is going to get so high we will not be able to afford it, we do not need to be afraid, that’s way in revelations it say, read this book and be prepare.
I think if you are looking at microchips, you are severely mis-informed about technological development. Do you really think that in 70 years time transistors and microchips will not be replaced with organic computing?! This is taking 2,000 year thinking and locking it into today’s thinking in the way people felt threatened when we saw the earth moving around the sun, as opposed to sun around earth. My God is much bigger than mere lack of human understanding…
it is bad implowence it is satanic microcip