Free Wi-Fi for the UK
So there are moves ahead that could change the entire UK digital landscape…
BT plans for free wi-fi revolution
Think of the implications in moving towards mobile video advertising on those wireless iPods or just behavioural advertising direct to someone whilst remote working in coffee shops – just another one step closer to those damn talking billboards!
Though apparently not the first time it has been banded about, Google had a similar idea about a year ago…
Dean is a transformation strategist and digital futurologist involved in global consumer evangelism; helping businesses prepare for radical change and positioning brands at the forefront of emerging media.
Foreseeing an intersection of technology and biology, Dean explores fusing location-based targeting with genetic profiling – whilst tackling the ethics shaping the next generation of addressability, relevance and engagement.
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