Earning a crust and my time

Earning a crust and my time

In a world where TV advertising is being skipped more and more frequently as time becomes more and more precious, it takes a rare bread breed of creativity to strike emotional connections in the hearts and mind of a consumer on behalf of an advertiser – let alone a minute of my time.

Reading some of the comments on YouTube like “this add makes me proud to be British, a rare feeling these days” and “absolutely awesome! Well done, Hovis” is showing that in this world of web 2.0, cross-channel can play a huge effect in measuring brand effectiveness.

Let me know what you think.

By |2016-10-12T20:46:10+00:00September 28th, 2008|Brand Building, Cross-channel, Measurement, TV / Web TV / IPTV|0 Comments

About the Author:

I am a Digital Transformation Strategist and focussed on global evangelism; helping position clients at the forefront of emerging media and the next generation of consumer engagement. I'm passionate about how storytelling and creative technology can be used to deliver focussed messages – irrespective of the consumer viewing device – and then drive favourable outcomes for brands, whilst addressing concerns over user profiling.

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