Ditch the Digital

Ditch the Digital

Micorosft Advertising LogoWell as of last night, Microsoft Digital Advertising Solutions became the all new streamlined “Microsoft Advertising”. With Steve Ballmer predicting that advertising will be 25% of all Microsoft’s revenue before too long, it is no wonder they wish to be champions of the converging world. Focusing on the emergence of a mobile revolution bringing a more continuous and personal web in your hands, and certainly a more dynamic content experience in your living room through IPTV, this blur between /offline is well and truly growing. The whole world is becoming digitally enabled. I guess it’s a bold move for a brand who wants you to “think advertising (in all its forms) – think Microsoft”.

We pushed to lose “New media” as time unfolded once before. I for one no longer think on and offline distinction is so relevant either – shall we go the whole hog and ditch the word “digital”?!

Microsoft certainly think so.

By |2016-10-12T20:46:12+00:00May 21st, 2008|Advertising Technology, Mobile, TV / Web TV / IPTV|0 Comments

About the Author:

I am a Digital Transformation Strategist and focussed on global evangelism; helping position clients at the forefront of emerging media and the next generation of consumer engagement. I'm passionate about how storytelling and creative technology can be used to deliver focussed messages – irrespective of the consumer viewing device – and then drive favourable outcomes for brands, whilst addressing concerns over user profiling.

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