Following on from my discussions about Communicating to a Consumer I have just been alerted to this new short-film entitled ‘Context Matters’, which is about finding the appropriate tone-of-voice and moment to say your piece. From an advertisers point of view, understanding the audience is getting more and more crucial if you wish to persuade as opposed to preach…
Dean is a transformation strategist and digital futurologist involved in global consumer evangelism; helping businesses prepare for radical change and positioning brands at the forefront of emerging media. Foreseeing an intersection of technology and biology, Dean explores fusing location-based targeting with genetic profiling – whilst tackling the ethics shaping the next generation of addressability, relevance and engagement.
This site uses Akismet to reduce spam. Learn how your comment data is processed.