Context Matters

Following on from my discussions about Communicating to a Consumer I have just been alerted to this new short-film entitled ‘Context Matters’, which is about finding the appropriate tone-of-voice and moment to say your piece. From an advertisers point of view, understanding the audience is getting more and more crucial if you wish to persuade as opposed to preach…

 By Microsoft Digital Advertising Solutions 

By |2016-10-12T20:46:14+00:00November 28th, 2007|Advertising Technology|0 Comments

About the Author:

I am a Digital Transformation Strategist and focussed on global evangelism; helping position clients at the forefront of emerging media and the next generation of consumer engagement. I'm passionate about how storytelling and creative technology can be used to deliver focussed messages – irrespective of the consumer viewing device – and then drive favourable outcomes for brands, whilst addressing concerns over user profiling.

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