Advertising Technology

Facebook: Reaction, Retaliation or Revolution?

As advertisers and end-users alike react to the data breach that leaves people’s information open to exploitation, it’s time for Media Behemoths to step up. For well over a decade I have been warning the Ad:Tech industry that this gross assumption of implicit control over data was going to have dire consequences. Implied use [...]

By |2018-04-16T09:32:04+00:00April 11th, 2018|Advertising Technology, Privacy Control|0 Comments

RFID: The feared mark or a fleeting moment?

It’s been a while since I wrote a post here. However, recently I have found myself looking at a few online discussions about RFID (a technology for the wireless transmission of a unique identifying code) and other near-field tracking technology. In reading through the vast array of colourful comments, it made me realize how [...]

We prostitute brands instead of building relationships

Transcribed from an interview in Germany, November 2012 about the progress of [advertising] technology and the impacts on today's consumers. The digital industry is more often targeted for its appropriation of innovation technology than practically any other field. However, particularly in Germany this triggers particular fears and discussions - the right to [...]

When Windscreens Become Computer Screens

As our cars become ever more connected, in car entertainment will become the new frontier in our interactive online experience. What's the most expensive computer you have ever purchased? No, it wasn't that tricked out Macbook Pro from a few years ago that set you back over £2k. It was your car. Your car [...]