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Fear Not the Cookie: Traceable Ads Save Money for Consumers

There Are Nearly Three Times as Many 'Smart Chips' in Stores Than There Are Internet UsersThe first commercial use of the Universal Product Code appeared on a ten-pack of Wrigley's Juicy Fruit chewing gum in Ohio back in 1974. Since then, the bar code has saved millions of dollars annually and brought valuable consumer insights [...]

Addressable advertising: An inquiry into targeting individuals using RFID

Addressable advertising is the holy grail for marketers. Technology will bring both a total transparency into consumer life-cyles, as well as be able to ascertain predictive purchase habits, in order to deliver targeted messages to any screen, anywhere.

New behavioural icon for advertising

This little “i” surrounded by a circle on a blue background, is the advertising industry’s answer to privacy concerns. It could be summed up as ‘interest’ based ads.As behavioural targeting gains prominence with advertisers to increase their effectiveness online, the reactions and criticism’s from privacy advocacy groups is undoubtedly becoming louder. In an effort [...]

Ubiquitous Computing – the message of hope?

Computing may not be omnipresent or omniscient but it is certainly widespread and pervasive. The expectation of being able to travel anywhere and pay for things by credit card or at least find an ATM. The expectation of electricity and telecommunications - whether fixed line, widespread mobile signals or at very least a cyber [...]

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