Privacy Control

RFID: The feared mark or a fleeting moment?

It’s been a while since I wrote a post here. However, recently I have found myself looking at a few online discussions about RFID (a technology for the wireless transmission of a unique identifying code) and other near-field tracking technology. In reading through the vast array of colourful comments, it made me realize how [...]

We prostitute brands instead of building relationships

Transcribed from an interview in Germany, November 2012 about the progress of [advertising] technology and the impacts on today's consumers. The digital industry is more often targeted for its appropriation of innovation technology than practically any other field. However, particularly in Germany this triggers particular fears and discussions - the right to [...]

The 10 hottest media trends for 2012

As we have wrapped up 2011 and look back on another great year for online, what are the digital media trends we need to watch in 2012? Beyond the continued rise of DSPs and much anticipated industry consolidation, here are the developments you need to be tracking.HTML 5 Now that Adobe has killed Flash for [...]

The Trust Factor: Ad Targeting in a Transparent Age

Over the last century we have watched marketing seamlessly glide from mass-media through social-media and ever more so in to an incredibly intimate-media. As a result the biggest topic in the advertising industry right now is the ever-changing definition of privacy; after all, who does own all that data?As we head into an era of [...]