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Watch and Surf – TVs, PCs, Smartphones and the rise of the Dual Screener

Mobile browsing while watching the TV? We’re a nation of “Dual Screeners” and advertisers are learning new tricks to keep us engaged. One of the biggest consumer trends in television these days is “Dual Screening”. More and more viewers use a mobile, tablet or a PC at the same time as they watch a [...]

Beyond the Box: Thinking Through Next-Gen TV

Television is often overlooked when we think of innovation, particularly in light of the rise of PCs, smartphones and the ubiquity of the internet. Yet TV has never been static. It's evolved from black-and-white to colour, from video recorders to set top boxes, to the recent digital handover. Now video on demand services powered [...]

Location, location, location! Why ads in Apps are a promising future for brand advertisers

A few weeks ago, while waiting for my next flight at the Copenhagen airport, I started giggling insanely by myself as I was staring at an app on my iPhone. When I looked up from my screen, I noticed some curious faces staring back at me. “Facebook!” I explained and the friendly smiles in return [...]

By |2016-11-23T14:56:40+00:00March 1st, 2011|Advertising 3.0, Measurement, Mobile|0 Comments

Print is up the creek, without an iPad-dle

Forget the Cupertino keynote, if you have missed GQ’s Men of the Year in the Christmas rush, then I recommend everyone download Condé Nast’s new GQ January 2010 app for the iPhone. Why? Because it’s a great example of the future of interactive design. I’ve said it before and I will say it again; [...]

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