TV is about to go through the biggest radical rethink in decades as it becomes connected to the internet. And who is going to help manage this process of change? You, the digital marketer. When you work in digital marketing, mentioning TV in the same breath probably conjures up pictures of Don Draper fraternizing [...]
Mobile browsing while watching the TV? We’re a nation of “Dual Screeners” and advertisers are learning new tricks to keep us engaged. One of the biggest consumer trends in television these days is “Dual Screening”. More and more viewers use a mobile, tablet or a PC at the same time as they watch a [...]
Television is often overlooked when we think of innovation, particularly in light of the rise of PCs, smartphones and the ubiquity of the internet. Yet TV has never been static. It's evolved from black-and-white to colour, from video recorders to set top boxes, to the recent digital handover. Now video on demand services powered [...]
As we have wrapped up 2011 and look back on another great year for online, what are the digital media trends we need to watch in 2012? Beyond the continued rise of DSPs and much anticipated industry consolidation, here are the developments you need to be tracking.HTML 5 Now that Adobe has killed Flash for [...]