TV / Web TV / IPTV

Video Bridges the Gap Between TV and Online Advertising

Advertising is evolving as the big screen and PC become one As more and more people are viewing video content online, the line between TV and online is beginning to blur. comScore's recently published statistics for online video viewing and ad exposure in Europe reveals the biggest growth in video ad consumption is in [...]

Second Screen Advertising – How Brands Will Use Our Phones and Tablets to Reach Us

Think about it - when is the last time you sat still watching a TV show? Chances are, even with your favorite football match or reality series on, you're still fiddling with another screen - be that a smartphone, a tablet, a laptop, or whatever screen the fingertips land on. This shift in consumer [...]