The technology is there for online and TV advertising to converge, but are ad agencies prepared? Convergence of communication devices has been a concept discussed for nearly the last 20 years as something that will happen. But today it is a reality and guess what - it isn't a keyboard connected to your connected [...]
Advertising is evolving as the big screen and PC become one As more and more people are viewing video content online, the line between TV and online is beginning to blur. comScore's recently published statistics for online video viewing and ad exposure in Europe reveals the biggest growth in video ad consumption is in [...]
Think about it - when is the last time you sat still watching a TV show? Chances are, even with your favorite football match or reality series on, you're still fiddling with another screen - be that a smartphone, a tablet, a laptop, or whatever screen the fingertips land on. This shift in consumer [...]
Advertisers are using online advertising in innovative ways to build loyalty. Brands used to be built by memorable TV moments. There was as time when your life revolved around your favorite TV series. I remember saying I will meet you at 10 p.m. -- after Friends. There were also those TV ads that when [...]