Watch and Surf – TVs, PCs, Smartphones and the rise of the Dual Screener

Mobile browsing while watching the TV? We’re a nation of “Dual Screeners” and advertisers are learning new tricks to keep us engaged. One of the biggest consumer trends in television these days is “Dual Screening”. More and more viewers use a mobile, tablet or a PC at the same time as they watch a [...]

Location, location, location! Why ads in Apps are a promising future for brand advertisers

A few weeks ago, while waiting for my next flight at the Copenhagen airport, I started giggling insanely by myself as I was staring at an app on my iPhone. When I looked up from my screen, I noticed some curious faces staring back at me. “Facebook!” I explained and the friendly smiles in return [...]

By |2016-11-23T14:56:40+00:00March 1st, 2011|Advertising 3.0, Measurement, Mobile|0 Comments

Apple ‘bans’ ads in apps

There’s an article on PocketGamer.biz entitled 'Apple to ban geo location adverts on iPhone and iPad' which has caught my eye (thanks Greg for the tip off). The author, Spanner Spencer (is that for real?!) I think has been a little quick off the mark here in his ‘I hate ads’ allegations – either that [...]

By |2016-11-23T14:55:00+00:00February 9th, 2010|Mobile|0 Comments