Cross-channel

We prostitute brands instead of building relationships

Transcribed from an interview in Germany, November 2012 about the progress of [advertising] technology and the impacts on today's consumers. The digital industry is more often targeted for its appropriation of innovation technology than practically any other field. However, particularly in Germany this triggers particular fears and discussions - the right to [...]

When Windscreens Become Computer Screens

As our cars become ever more connected, in car entertainment will become the new frontier in our interactive online experience. What's the most expensive computer you have ever purchased? No, it wasn't that tricked out Macbook Pro from a few years ago that set you back over £2k. It was your car. Your car [...]