As we start to look beyond traditional computing devices for media consumption and social networking, one trend that is worth keeping your eye (or maybe we should say your hand?) on is haptics. This is the concept of giving a response back to a user that instead of the sense of sight and hearing, [...]
Advertisers are using online advertising in innovative ways to build loyalty. Brands used to be built by memorable TV moments. There was as time when your life revolved around your favorite TV series. I remember saying I will meet you at 10 p.m. -- after Friends. There were also those TV ads that when [...]
TV is about to go through the biggest radical rethink in decades as it becomes connected to the internet. And who is going to help manage this process of change? You, the digital marketer. When you work in digital marketing, mentioning TV in the same breath probably conjures up pictures of Don Draper fraternizing [...]
Mobile browsing while watching the TV? We’re a nation of “Dual Screeners” and advertisers are learning new tricks to keep us engaged. One of the biggest consumer trends in television these days is “Dual Screening”. More and more viewers use a mobile, tablet or a PC at the same time as they watch a [...]