Direct Response

TV & Online: Convergence or Collision?

In the digital tech space, we’re already seeing radical changes in television as it begins to converge more and more with the online world. Think about the massive transformation that TV has already gone through – starting with the humble video recorder to the range of connected satellite / cables boxes and gaming consoles – [...]

By deandonaldson|2016-11-23T14:57:09+00:00November 30th, 2011|Brand Building, Cross-channel, Direct Response, Future Projections, Measurement, TV / Web TV / IPTV|0 Comments

Digital Advertising: A guide for SMEs to play like the big boys

Small Medium Enterprises (SME) don’t need to shudder at the thought of everything becoming digital. In fact it is an opportunity to succeed beyond your wildest dreams. Think about Amazon – who were they 15 years ago? Established book shops like W.H. Smith and Blackwell’s realized they had to change their game as a [...]

By deandonaldson|2016-11-23T14:41:36+00:00April 2nd, 2009|Advertising Technology, Brand Building, Creativity, Cross-channel, Direct Response, Measurement, Mobile|2 Comments