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Masters

Welcome to my research for my Masters Degree on Creative Media.

It is divided into three areas:

  1. Retrospection – a look into the history of Digital Display Advertising.
  2. Current Practice – a look into new Dwell metrics required to satisfy Digital Display Advertising.
  3. Future Developments – a look into the future of Digital Display Advertising using NFC & RFID.

I also provide overview information of the Masters Degree.


Time to Rethink Media Measurement

For an industry that's considered progressive, it's certainly locked into an archaic catch-all metric From now on let's measure all outdoor and print display advertising by the number of QR (quick response) codes captured by consumers' cellphones. Then, let's set up a trading system called Cost Per Quick Response (CPQR) and try and convince [...]

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