A look into the future of Digital Display Advertising using NFC & RFID.
So here I am writing a thesis on targeting, I log on to Facebook and get this content targeted message on my homepage “Your Friend X: You haven't talked on Facebook lately” showing me a picture of an old school friend that I very occasionally speak to... bearing in mind we haven't spoken much in [...]
For an industry that's considered progressive, it's certainly locked into an archaic catch-all metric From now on let's measure all outdoor and print display advertising by the number of QR (quick response) codes captured by consumers' cellphones. Then, let's set up a trading system called Cost Per Quick Response (CPQR) and try and convince [...]
Verichip and their subsidiary Verimed have started a TV campaign in the US promoting their vision for the micro-chipping of all humans called HealthLink. Whether you are incapable of making decisions, or worried in case of being incapacitated in an accident... it all sounds benign enough. In case you are not sure what they [...]
I was recently interviewed on the trends in digital marketing by Martin Meyer-Gossner, co-founder of silicon.de, at DMEXCO. Gossner’s full blog can be read at The Strategy Web. Am going to be exploring some of the themes in a thesis am writing on location based advertising. More on RFID; [...]