3 – Future Developments

//3 - Future Developments

Masters Future Developments.

A look into the future of Digital Display Advertising using NFC & RFID.


Time to Rethink Media Measurement

For an industry that's considered progressive, it's certainly locked into an archaic catch-all metric From now on let's measure all outdoor and print display advertising by the number of QR (quick response) codes captured by consumers' cellphones. Then, let's set up a trading system called Cost Per Quick Response (CPQR) and try and convince [...]