RFID (Radio Frequency ID)

Could we live forever?

An insightful short documentary that explores the notion of Transhumanism - moving into Super Humans through three key areas; longevity, intelligence and well-being - and ultimately into the Singularity; where artificial intelligence is interconnected and surpasses that of all human beings combined - with the potential of reducing humanity to mere 'pets'. [...]

Predictive Programming and the Human Microchipping Agenda

An insightful feature documentary that does a great job on highlighting how we are sleepwalking into a tracked society through the world of entertainment media. It is over an hour long, but goes into some of the thought processes and background information in a very engaging way - with some great examples. So go [...]

RFID: The feared mark or a fleeting moment?

It’s been a while since I wrote a post here. However, recently I have found myself looking at a few online discussions about RFID (a technology for the wireless transmission of a unique identifying code) and other near-field tracking technology. In reading through the vast array of colourful comments, it made me realize how [...]

The Trust Factor: Ad Targeting in a Transparent Age

Over the last century we have watched marketing seamlessly glide from mass-media through social-media and ever more so in to an incredibly intimate-media. As a result the biggest topic in the advertising industry right now is the ever-changing definition of privacy; after all, who does own all that data?As we head into an era of [...]