From rich media to cross-channel consumer experiences, what is Eyeblaster up to now and next? In this short video I share my insights.
Time square is one crazy place, and if ever there was a place to get your name up in lights, well Broadway in New York would definitely be high up on your agenda. Upon my last visit to New York I was bouncing some ideas around with a colleague about connecting digital outdoor with [...]
If ever there was as a case for behavioural targeting across digital outdoor, here is one. Seems as though the biggest media faux pas this year is around the latest De Niro/Pacino film “Righteous Kill”. With the strap line “there’s nothing wrong with a little shooting, as long as the right people get shot” [...]
The following is both the presentations and panel discussion from the Technical Innovations - Vendor Section at ClickZ Online Video advertising forum that was held in New York last month. Features Robert J. Victor from DoubleClick and myself representing Eyeblaster, over a 30 minute session discussing the issues around online video. Part 1 [...]