This may raise your blood pressure or cause you to break into a cold sweat – at least that is what Disney is hoping for. They are about to investigate biometric measurements in advertising.

“In a controlled living room setting, scientists will measure heart rate and skin conductivity and track the gaze of participants who are exposed to new ad models over the Internet, mobile devices and TV screens.”

Disney to create laboratory to test high-tech advertising for ABC, ESPN

I wonder if they will go onto develop mobile advertising on the iPhone to be linked to your heart rate in the same vein as a iPod and Nike Air trainer?

“You are feeling hot, go buy a lucozade. Click here for directions to nearest store, at your current pace will take you only 32 seconds…”