deandonaldson

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About deandonaldson

Dean is a transformation strategist and digital futurologist involved in global consumer evangelism; helping businesses prepare for radical change and positioning brands at the forefront of emerging media. Foreseeing an intersection of technology and biology, Dean explores fusing location-based targeting with genetic profiling – whilst tackling the ethics shaping the next generation of addressability, relevance and engagement.

Predictive Programming and the Human Microchipping Agenda

An insightful feature documentary that does a great job on highlighting how we are sleepwalking into a tracked society through the world of entertainment media. It is over an hour long, but goes into some of the thought processes and background information in a very engaging way - with some great examples. So go [...]

RFID: The feared mark or a fleeting moment?

It’s been a while since I wrote a post here. However, recently I have found myself looking at a few online discussions about RFID (a technology for the wireless transmission of a unique identifying code) and other near-field tracking technology. In reading through the vast array of colourful comments, it made me realize how [...]

We prostitute brands instead of building relationships

Transcribed from an interview in Germany, November 2012 about the progress of [advertising] technology and the impacts on today's consumers. The digital industry is more often targeted for its appropriation of innovation technology than practically any other field. However, particularly in Germany this triggers particular fears and discussions - the right to [...]