Dean has been published in some of today’s top media outlets including AdAge, AdWeek, Adotas, Forbes, Bloomberg, Wall Street Journal and has even appeared on the front page of San Francisco Chronicle! A voracious Twitterer, Dean also guest writes for MediaMind’s CreativeZone as well as other blogs. Here’s a collection of clippings of authored articles or quotes.
- June 04: The Revolution Masterclass on email content
- August 2004:EA Games uses AdMonkey to build desktop Catwoman
- October 04: Warhammer 40,000: Dawn of War’s online video-streaming ads raising eyebrows
- April 2005:The Revolution masterclass on rich media in advertising
- August 05: Broadband: High-speed shift
- November 05: Moving On Up: Appointment at Eyeblaster UK
- February 07: Who needs ad formats that won’t engage users?
- June 07: The IAB Video Marketing Handbook
- November 07: iMedia UK: Measuring how we measure
- December 07: IAB member’s perspectives on video advertising
- March 08: The IAB online marketing guide
- June 08: iMedia UK: Google sees AdSense at last
- August 08: iMedia UK: For consumers’ sake, let’s drop-kick the click
- September 08: iMedia UK: The creative zone: what’s new in online display?
- September 08:iMedia US: Spend quality time with your target audience
- September 08:DM News: Eyeblaster releases cross-channel analytics tool
- September 08:Mobile Marketer: Eyeblaster helps brands, agencies track consumer behavior
- September 08:Marketing Vox: Banner Ads Influence Search Conversions; Eyeblaster Tries to Prove It
- September 08: Biz Report: Eyeblaster takes marketers beyond the last click
- October 08:Biz Report: iPerceptions: Current ad formats ineffective
- October 08:Brand Republic: Brand Building: Creaccountability *(Terrible word. Sorry, we don’t expect it to catch on)
- October 08:Media in Canada: Channel Connect helps chart the online eyeball path
- November 08:Media Watch Denmark: 4 veje til bedre online markedsføring or in English; 4 ways to improve online marketing
- December 08: iMedia UK: Channel Nike football, Emirates, HP: under the skin of the latest top creative
- December 08: IAB UK: I see, therefore I search
- January 09: San Francisco Chronicle: Obama the messiah of Madison Avenue
- February 09: iMedia UK: How digital married Obama with Pepsi
- February 09: iMedia US: The lingering value in display ads
- February 09: NMA Mobile: Third-party ad serving
- February 09: iMedia US: The display ad opportunities you’re overlooking
- April 09: iMedia UK: The creative zone: five great new campaigns assessed
- April 09: Marketers’ Online-Ad Thinking Backward: Eyeblaster Executive
- May 09: WTPWNBC: Implantable Brain Chips and the Future of Social Communication
- May 09:Variety: Measuring success in new media
- May 09:@bmorrissey: Are designers to blame for bad Web ads?
- May 09:Deep Media: Ad Sense? Googlenomics and the Tyranny of Click-Through
- May 09: In Defense of Banners
- May 09: Missed iMedia Agency Summit? Never fear. One-Minute Match-Ups right here!
- June 09:ClickZ: Advertising’s Digital Divide
- June 09:DM News: Study says cross-channel and digital are key, but integration and measurement lag behind
- June 09:AdWeek: Digital Channels Blur the Line
- June 09:BrandWeek: Digital Channels Blur the Line
- June 09:DM News: Engagement metrics evolve beyond CTR along with Web display ad technologies
- June 09: iMedia: Warning: Cannes can make your head hurt
- July 09:DMExco: This IS the year for mobile advertising!
- July 09:MediaPost: Something to Dwell On
- July 09:Forbes: Marketers Revisit Instant-Messenger Ads
- July 09:UTalkMarketing: Marketers still see value in Instant Messenger ads
- July 09:PRWeb: New Research Shows Consumers Intentionally Engage with Online Ads
- July 09:BluHalo: Consumers ‘spend longest looking at rich media ads’
- July 09:Revolution Magazine: Video ads maximise dwell time: study
- July 09:Brand Republic: Video ads maximise dwell time: study
- July 09: iMediaConnection: How to stop worrying and love integrated
- September 09: iMediaConnection: Hot global creative unleashed: BMW, Pringles and Nissan
- November 09: Eye for Image: Why quality content isn’t free
- November 09: AdWeek: Time to Rethink Media Measurement
- November 09: NetImperative: Time to Rethink Media Measurement
- December 09: Advertising Age: Location Matters: How Ad Environments Affect Performance
- January 10: iMediaConnection: Print is up the creek, without an iPad-dle
- February 10: AdAge: Fear Not the Cookie: Traceable Ads Save Money for Consumers
- February 10: Net Imperative: Digital Minds: 60 seconds Eyeblaster’s Dean Donaldson
- March 10: AdAge: Want to See the Future of Search? Better Look East
- July 10: MediaMind: Dwelling on Entertainment and PDF
- July 10: UltimateCoupons: Entertainment Websites Reach 99.6% of Online Users
- August 10: Bloomberg Businessweek: ASq: Microsoft, Yahoo Let Users Choose Ads
- September 10: MediaPost: Could RFID Become The Mobile Browser Cookie?
- September 10: MediaPost: Why Advertising’s Future Might Be Too Futuristic For Advertisers
- October 10: iMedia: Four Hours with Vendors CAN Be Worth a Brand’s Time
- October 10: WTPWNBC: Could RFID Become The Mobile Browser Cookie?
- October 10: AdExchanger: The Mobile Cookie
- November 10: The Strategy Web: The World after Advertising & The Internet of Things
- February 11: MediaPost: Display Ads Get Lift From Google, Mixpo, MediaMind
- March 11: Dean Donaldson fue todo un New Media Rock Star en OMExpo 2011
- March 11: iMedia: How MediaMind is changing metrics for the better
- April 11: AdAge: Why Ads in Mobile Apps Have a Promising Future
- November 11: Internet World Business: Apps verändern alles? (Apps will change everything) and in English
- November 11: StrategyWeb: TV & Online: Convergence or Collision?
- December 11: iMediaConnection: The changing face of TV and digital media
- December 11: Publicidad Blog: Marketing Digital – Vídeo / MediaMind analiza el presente y futuro de la televisión ante su convergencia hacia el mundo digital and in English
- December 11: El programa de la publicidad: En 2015 cerca del 50% de usuarios de Internet verán la tv a través de conexiones online and in English
- January 12: iMediaConnection: The 10 hottest media trends for 2012
- January 12: IAB Mexico: La nueva televisión: gigante, interactiva e inteligente, y leerá las emociones (Comunicado de prensa Mediamind)
- January 12: Administradores Brazil: Nova TV vai interpretar emoções e expressões faciais dos telespectadores, diz especialista
- January 12: AdLatina Argentina: El futuro de la televisión
- January 12: Total Medios Argentina: Nueva TV: gigante, interactiva, inteligente, y leerá las emociones
- January 12: TPA Brazil: Novos televisores poderão ler as emoções dos telespectadores
- January 12: IAB Brazil: A nova TV vai ler as emoções dos telespectadores
- January 12: Zapping Latam Chile: La nueva televisión: gigante, interactiva e inteligente, y leerá las emociones
- January 12: IAB Chile: La nueva televisión: gigante, interactiva e inteligente, y leerá las emociones
- January 12: eMarketing Columbia: 10 tendencias de los medios digitales para 2012
- January 12: Huffington Post UK: Beyond the Box: Thinking Through Next-Gen TV
- January 12: New Media Knowledge: The evolution of TV viewing
- Febrary 12: Huffington Post UK: Watch and Surf – TVs, PCs, Smartphones and the rise of the Dual Screener
- March 12: iMediaConnection: How TV will change the game for digital marketer
- March 12: ADOIMagazine Malaysia: The Blur Between TV and Online!
- April 12: Huffington Post: Building Brands in the Digital Age
- May 12: Huffington Post: Getting a Hold of Haptics
- May 12: Ad News (Brazil): A construção das marcas na era digital
- June 12: Huffington Post: Second Screen Advertising – How Brands Will Use Our Phones and Tablets to Reach Us
- June 12: Werbeplanung.at: “Man kann nie still sitzen.” and in English)
- June 12: Technology News: Will Tablets Revolutionize TV?
- June 12: VideoAd News: Second Screen Advertising: Connecting to the Consumer
- June 12: Mashable: Second-Screen Engagement: The Marketer’s Holy Grail?
- July 12: Huffington Post: Video Bridges the Gap Between TV and Online Advertising
- August 12: Huffington Post: When Windscreens Become Computer Screens
- September 12: Huffington Post: Advertising – Let’s Get Real(Time)
- October 12: W&V: “Wir stopfen den Menschen so lange Werbung in den Hals, bis sie uns hassen.” and in English)
- November 12: Huffington Post: Online and TV Get Hitched
- November 12: W&V Germany: “”Wir prostituieren Marken, statt Beziehungen aufzubauen” and in English)
- November 12: Ad Exchanger China: Bilingual Chinese and English interview with Dean Donaldson on advertising standards in China Part 1 and Part 2
- February 13: The Guardian Media Network Blog: Second-screen Marketing Case Studies
- November 13: Council of the European Union: EU Ministers agree on the important role of media pluralism, adopt recommendation on health-enhancing physical activity
- November 13: EU: Education, Youth, Culture and Sport Council: Culture and Audio Visual
- November 13: EU Council Press Release: Education, Youth, Culture and Sport: Connected Citizens
- November 13: Lithuania: EU Ministers agree on the important role of media pluralism, adopt recommendation on health-enhancing physical activity.
- May 14: Campaign: IPG Mediabrands hires Dean Donaldson to lead innovation
- May 14: Digital Market Asia: IPG Mediabrands names Dean Donaldson as Chief Innovation Officer G14
- May 14: M&M Global: IPG hires Dean Donaldson as Chief Innovation Officer
- May 14: LBB Online: IPG Mediabrands Names Dean Donaldson Chief Innovation Officer at G14
- May 14: Brand Republic: IPG Mediabrands hires Dean Donaldson to lead innovation
- May 14: Campaign Asia: Dean Donaldson appointed as Chief Innovation Officer, Mediabrands G14
- October 17: Liputan 6: The Future of Media Will Be Discussed in AdAsia 2017.
- November 17: Campaign Asia: Data lakes, thinking small, and other insights from AdAsia.
- November 17: Liputan 6: In the Future, Chatbot Can Become A Couple To Customer Service.
- November 17: Campaign India: Meet the men who foretell the future of media: Majority Report 2030
- March 15: A Fantasy Bracket for the Queen Crowd
- April 6: Crystal Gazing At Goafest With Dean Donaldson And Jonathan Tavss
- April 6: Goafest 2018: Technology to power advertising’s future
- April 6: Goafest 2018: AI will assist, not replace
- April 6: Kaleidoko’s Jonathan Tavss, Dean Donaldson think AI is becoming the new God
- April 7: Digital advt at inflection point, but print and TV to stick around
- April 7: AI, VR, IoT in Focus on Day 2 of Goafest
- April 7: Goafest 2018: Digital advertising at inflection point
- April 8: Goafest 2018: Technology to power advertising’s future
- April 9: Goafest 2018: Dean Donaldson and Jonathan Tavas of Kaleidoko talk about the next big wave in media
- April 12: Goafest 2018: In an increasingly technical world, you have to become more human, says Dean Donaldson of Kaleidoko
- April 17: AI, Blockchain and Human DNA: The Future of Television [Translated to English]
- April 19: Goafest 2018: After social, it’s genomedia