Dean Donaldson

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Transformation strategist.
Consumer evangelist.
Digital futurologist.

Scuba-diving Brit and world-renowned media visionary and initiator, Dean Donaldson is best known for utilizing the true potential of ad:tech and delivering next-generation media engagement. Fusing creative technology with brand messaging, his passion and expertise draws together converging digital media product development and mainstream marketing.

I had the pleasure of choosing your Spotlight [at iMedia Florida] and loved your presentation. What I saw in your presentation is exactly the message I try to deliver to prospective clients… it was in my humble opinion, the best part of the Summit!
Maryalice Peterson, Localeze
Just want to say a big thank you for the presentation to John Frieda. The client has been amazed by very high quality of the presentation. They are now very excited by all the creative opportunities available for them.
Marie-Anne Garnier, Zed Media
Dean is a passionate and super knowledgeable expert in the digital space. Always thinking creatively and relentlessly pursuing best digital solutions for clients and partners. It has been a fantastic experience working with Dean and Eyeblaster!
Andy Chen, Isobar Global
Dean is quite an extraordinary character and a rare breed – a fiery, persuasive and energetic evangelist, a visionary mind and an inspiring creative with endless imagination and drive. He’s the guy every team needs to breathe life into the day & bring it all together in time for the deadline.
Alexander Cameron, Digital TX
Dean is an excellent public speaker who manages to translate the geeky world of online marketing into something that all marketers can relate to. His knowledge about the digital environment and his skills as an evangelist is extremely valuable for all companies operating within new media.
Even Aas-Eng, McCann Worldgroup
Dean seems to live and breathe digital advertising – One of the most driven and passionate people I’ve met with regards to his work and has lent a plethora of support to the Microsoft Advertising business over the past few years…
David Pugh-Jones, Microsoft
There is probably no one else who knows as much or is as passionate about Rich Media than Dean. If he’s working with you on a project, innovative and reasonable decisions will be made, and things will work well when they need to, which is a rare thing in the online world…
Alec McCrindle, Yahoo!
Dean is a digital visionary who makes you instantly re-think strategy and approach with solid facts and information. At a recent presentation Dean invigorated my will to make further changes within the business at Activision. Truly inspirational!
Mark Cox, Activision
Dean is an true online advertising evangelist – he walks the walk as well as talks the talk. His grasp of the business is second to none and he’s able to really communicate his passion to a non-geek audience, from the nuts and bolts right up to the more esoteric theories…
David Burrows, Phorm
Dean is a true digital evangelist who is bursting with enthusiasm. He has become an essential part of our client digital days at PHD Rocket and has a fantastic ability to imbue clients with his contagious digital passion!
Le'Nise Brothers, PHD Rocket
Dean is one of a rare breed of extremely passionate digital marketer/ technologist/ ideation master. When I needed a fresh, challenging, assumptions-checking perspective on an industry issue or a business problem, Dean was a always a great person with whom to talk it through.
James Sandoval, Neo@Ogilvy
I would really like to take this opportunity to thank you for joining us in our event & make it a huge success. I’m really very glad about how the event was shaped from the great presentation that you shared with us! I’m quite sure that everyone who attended the session share with me the same vision.
Mohamed ElSayad, MSN Arabia

“It’s all about engaging consumers where they are rather than where you want them to be.”

This consumer-focused perspective helps create practical solutions for marketing teams, agencies and clients that cut through the digital noise and deliver meaningful and measurable results.

With more than 25 years of design, marketing and digital experience, Dean is a recognized expert at navigating through the maze of emerging media, telling stories about how digital has shifted consumer behavior, moving from direct mail to Twitter, through QR codes on mobile phones to RFID interactive screens and converging onto ACR enabled Dual Screens, connected IPTV, inCar Advertising and ePaper. Looking closely at the permeation of all advertising channels, Dean is focused on how digital is creeping across the media landscape from fixed digital billboards in New York City’s Time Square to as far east as floating eSignage on Shanghai’s Huangpu River and how location-based advertising will bring a new brand relevance to consumers – yet remains composed on the concerns surrounding user profiling.

Focussed on tackling the ethics of shaping the future of addressable advertising using Near Field Communication (NFC), Dean is an active vocalist on moral obligations and privacy concerns in light of tracking via technology. He seeks to ensure the continued commercialisation of content across a fragmented range of viewing devices is balanced against a consumer who is truly in control. Dean’s investigation into privacy concerns surrounding proximity based advertising recently earned him a Masters degree from the UK’s leading research and innovation centre based at Bournemouth University, and led to him advising European Ministers on the effects of media convergence on future EU policy.

His latest international partnership project, Kaleidoko, is a change agency working with global brands, agency networks, industry bodies, charities and governments – from start-ups to Fortune 500;

  • Helping with the difficult but necessary journey of realignment; empowering organisations to transform by realising their true potential to grow into market leaders.
  • Filtering a futuristic outlook through a consumer-focused lens and infuse it with grounded research to provoke all stakeholders to rethink ways that can impact their bottom line and overall ROI.
  • Optimising an organisations’ brand strategy and position them with the best possible advantage to embrace new technology, offering creative and innovative product and marketing solutions that drive actual and measurable business change.
  • Taking responsibility for driving vision and articulating a structured approach to rollout, adoption and implementation, working closely with necessary teams to bring ideas to fruition.

Dean has published multiple articles and frequently serves as an industry source for leading business and advertising trade publications including AdAge, Adweek, Adotas, Bloomberg, Forbes, Wall Street Journal, NPR, San Francisco Chronicle, Huffington Post, OMMA Magazine, Media Post, ClickZ, iMedia and Revolution among others. He also serves on the video, measurement and mobile councils at the IAB, consulting frequently for leading brands across the globe about new ways to measure and integrate offline and online channels. An engaging public speaker and powerful creative storyteller, he has delivered presentations at over 250 industry events across more than 35 countries from the Americas through out Europe to across Asia. Recent speaking engagements include PromaxBDA, EGTA< ScreenForce, iMedia, OMMA, AdTech, IAB, JDPA, ClickZ, dmexco, i-Com Global, SIME as well as MSN Roadshows, DG’s Inspire Series and MediaMind’s Digital Experience Days.

Dean is also currently leading research in personalised programmatic Television with VR; IoT / M2M and connected devices, loyalty programmes and contactless payments; the relationship between AR, proximity and privacy across earned, owned and paid media; identifying big data collation and hyper psychometric personalisation.

And when he’s not living out of a suitcase, Dean ‘sometimes’ resides in the heart of London.

A copy of my current resume is available to download from here.

NB. The opinions and stances expressed here are entirely personal and as such may not reflect those of any employer.

Video

A small selection of Dean’s interviews, discussions and presentations.

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Speaking

An overview of forthcoming and previous speaking engagements.

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Recommendations

A  small collection of what other people are saying about Dean.

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Press

A  collection of clippings of authored articles or quotes.

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Find me online or get in touch

CONTACT ME

Random Facts

1

Dean is an active participant in the IAB on both sides of the pond, sitting on their Video Councils, Research Councils and Mobile Councils and helping to define a range of future guidelines for online video, interactive display and mobile advertising as well as metrics for consumer engagement and effectiveness methodology

2

Dean was the strategist behind the NMA Digital Advertising Award 2003 for achieving 47% sales growth for London’s Sanctuary Spa and was a finalist in both Campaign Digital Awards 2005 for a cross-channel campaign to promote ITV’s Celebrity Love Island and Revolution Awards 2007 for a creativology solution to increase test drives for Honda’s Civic.

3

For his assistance on behavioural technology solution behind Levi Strauss ‘MoonBathing’ campaign, Dean helped push the client into Retail Finalist in Revolution Awards 2007 as well as get them second place in MSN European Creative Competition 2006 in FMCG and Social Networking.

4

Dean helped claim a Campaign Excellence Award in Eyeblaster Creative Awards 2007 for Sony Ericsson’s launch of the K550i across CEMEA; Awarded to a campaign that excelled in its innovative use of digital advertising resources and in the resulting campaign performance.