Refocusing the blurring lines of media

Media in the fast lane

Cross-channel. Mobile Communities. Augmented Reality. Ubiquitous computing. Amongst the buzz we are seeing evidence that all media is getting ready for a digital hyper-drive, fuelled by consumer desire for entertainment-on-demand and always-on-communication. Hidden within this emerging world is the utopian promise of addressable advertising – across all media. Yet set against a backdrop of big brands trending to bring elements of control in-house, Dean Donaldson, Director of Digital Experience at Eyeblaster asks β€˜is media technology really set for where next or does reality reveal we are locked in the past?’ and challenges the notion of the purely digital agency.

Theme(s): Technology; Targeting; Global Management

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