The wrong trousers: Clicks no longer fit for purpose

Posted in 1 - Retrospection, Advertising Technology, Measurement by with No Comments

Feb2008 28

Over the last month, as I have been preparing to submit my second Masters assignment reflecting upon my own professional development, I have been involved in a couple of meetings that have made me stop and think about where things are at. Bouncing off some keen statistical thinkers, such as Caroline Vogt at Microsoft and [...]

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Most recent news
  • Jan 31 2008

    Online Advertising History: Flash by name, Cookies by nature

    In an answer as to why my blog has been quiet of late, I offer my submission of the first assignment for my Masters in Creative Media Practice which looks at Research, Theory & Creative Change for Online Advertising; identifying key events which led to change, analysing the reasons for change and how they were [...]

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  • Dec 04 2007 AT&T

    The first online advert – 1994

    In researching the history of online advertising, what has amazed me is that within 12 days of the first official browser being launched, Mosaic Netscape 0.9 (13th October 1994), Modem Media launched a graphical advert for AT&T. Source: Brand Republic: 10 years of online advertising. “Advertising didn’t exist on the internet, but the internet existed,” [...]

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  • Nov 13 2007

    An impression of truth within digital advertising

    Well its been a busy couple of weeks for me, as have been preparing some new thought process and analysis around how we measure online – how we have come to where we are, and where we are going – which I have already presented alongside MSN at Innovate in Oslo, and now sharing it [...]

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As a global digital evangelist, I tend to spend my life living out of a suitcase and occasionally getting to indulge my passion of going under water. Yet most of the time I'm just quizzed on my latest thoughts on where I think the digital industry is at.

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