Fear Not the Cookie: Traceable Ads Save Money for Consumers

Posted in Privacy Control, RFID (Radio Frequency ID), Ubiquitous Computing by with No Comments

Feb2010 18
Spacer

There Are Nearly Three Times as Many ‘Smart Chips’ in Stores Than There Are Internet Users The first commercial use of the Universal Product Code appeared on a ten-pack of Wrigley’s Juicy Fruit chewing gum in Ohio back in 1974. Since then, the bar code has saved millions of dollars annually and brought valuable consumer [...]

READ MORE »

Addressable advertising: An inquiry into targeting individuals using RFID

Posted in 3 - Future Developments, Future Projections, Privacy Control, RFID (Radio Frequency ID), Ubiquitous Computing by with 5 Comments

Feb2010 10

Addressable advertising is the holy grail for marketers. Technology will bring both a total transparency into consumer life-cyles, as well as be able to ascertain predictive purchase habits, in order to deliver targeted messages to any screen, anywhere.

READ MORE »

Addressable Advertising: Online Defence

Posted in 3 - Future Developments, Future Projections, RFID (Radio Frequency ID), Ubiquitous Computing by with No Comments

Dec2009 20
Spacer

Could you sum up the issue you’re providing a solution for in your project? The problem at hand is two-fold. Advertising needs to become more efficient and can do so afforded by technology. Huge consumer backlash over fear of invasion of privacy afforded by technology, which has now reached 3,500 revs and the turbo & [...]

READ MORE »

Ubiquitous Computing – the message of hope?

Posted in 3 - Future Developments, Future Projections, Privacy Control, RFID (Radio Frequency ID), Technology Infrastructure, Ubiquitous Computing, Web 3.0 by with No Comments

Dec2009 16
Changing the channel

Computing may not be omnipresent or omniscient but it is certainly widespread and pervasive. The expectation of being able to travel anywhere and pay for things by credit card or at least find an ATM. The expectation of electricity and telecommunications – whether fixed line, widespread mobile signals or at very least a cyber centre. [...]

READ MORE »

Page 1 of 212
Keep Informed

As a global digital evangelist, I tend to spend my life living out of a suitcase and occasionally getting to indulge my passion of going under water. Yet most of the time I'm just quizzed on my latest thoughts on where I think the digital industry is at.

If you would like my speaking resume, you'll find it here.

Keep in contact 
Connect with me on LinkedIn or follow what I'm thinking
on Twitter. Know where I am on Trip-It or even FourSquare.
In fact, find me on any of these social networks:
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
Keep updated I know checking web sites is so last century,
so why not subscribe to my RSS feed instead?

Or if you prefer, you can get instant e-mail updates.