Addressable Advertising: Online Defence

Posted in 3 - Future Developments, Future Projections, RFID (Radio Frequency ID), Ubiquitous Computing by with No Comments

Dec2009 20
Spacer

Could you sum up the issue you’re providing a solution for in your project? The problem at hand is two-fold. Advertising needs to become more efficient and can do so afforded by technology. Huge consumer backlash over fear of invasion of privacy afforded by technology, which has now reached 3,500 revs and the turbo & [...]

READ MORE »

Ubiquitous Computing – the message of hope?

Posted in 3 - Future Developments, Future Projections, Privacy Control, RFID (Radio Frequency ID), Technology Infrastructure, Ubiquitous Computing, Web 3.0 by with No Comments

Dec2009 16
Changing the channel

Computing may not be omnipresent or omniscient but it is certainly widespread and pervasive. The expectation of being able to travel anywhere and pay for things by credit card or at least find an ATM. The expectation of electricity and telecommunications – whether fixed line, widespread mobile signals or at very least a cyber centre. [...]

READ MORE »

One sneeze and you're chipped?

Posted in Privacy Control, RFID (Radio Frequency ID) by with 2 Comments

Nov2009 15

As I work through my research on Addressable Advertising via RFID, an interesting twist has come to light that could argue ‘why’ allow yourself to be chipped at all, and that is in the fact you may be forced into a situation where you feel you have no choice – that is a scenario in [...]

READ MORE »

RFID-Equipped iPhone

Posted in Advertising 3.0, Future Projections, Mobile, Privacy Control, RFID (Radio Frequency ID), Ubiquitous Computing by with No Comments

Nov2009 06
Spacer

Just been alerted to an article that discusses “Apple testing RFID-equipped iPhone, expert claims”, pointing to a number of patents that Apple has filed to do with RFID. Einar Rosenberg, who runs the Near Field Communications (NFC) Group on Linkedin.com, claims as follows: “A highly reliable source has informed me that Apple has built some [...]

READ MORE »

Page 2 of 712345...Last »
Keep Informed

As a global digital evangelist, I tend to spend my life living out of a suitcase and occasionally getting to indulge my passion of going under water. Yet most of the time I'm just quizzed on my latest thoughts on where I think the digital industry is at.

If you would like my speaking resume, you'll find it here.

Keep in contact 
Connect with me on LinkedIn or follow what I'm thinking
on Twitter. Know where I am on Trip-It or even FourSquare.
In fact, find me on any of these social networks:
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
Keep updated I know checking web sites is so last century,
so why not subscribe to my RSS feed instead?

Or if you prefer, you can get instant e-mail updates.