Bridging the Great Media Divide

Posted in Advertising 3.0, Advertising Technology, Brand Building, Cross-channel, Future Projections, Mobile, Outdoor / Out-of-home, TV / Web TV / IPTV by with 3 Comments

Jan2009 14
Petronas Towers, Kuala Lumpur

I started 2009 standing at the base of the Petronas Towers in Kuala Lumpur, Malaysia – the now second largest building in the world – admiring the magnificence of modern architecture rising 452m from the ground like two enormous steel stalagmites. Yet it was the Skybridge linking the two towers together that ultimately captivated my [...]

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Time to change approach towards online ROI

Posted in Advertising Technology, Creativity, Measurement by with No Comments

Dec2008 07
Bookmark and Share

With credit crisis driving demands for ROI, should we not be putting a call to action within banners as opposed to hiding them post-click? I have seen an ad that ran in Netherlands, (see it here). It was requesting users to give away their bank details/passport in a banner in order to sign up to [...]

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The best in Digital Advertising 2008

Posted in Advertising Technology, Brand Building, Creativity, Cross-channel by with No Comments

Nov2008 13
Eyeblaster Awards 2008

The world is in eager anticipation of change-afoot following the recent US Presidential election, but meanwhile New York had another trick up its sleeve. The Eyeblaster Awards 2008 last week celebrated the very best in digital advertising, and this year there was more than a couple of show stoppers, as U Talk Marketing highlighted, “breakthrough [...]

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Why it really is the ‘Season to be Jolly’

Posted in Advertising Technology, Brand Building, Measurement by with No Comments

Oct2008 27
Eyeblaster Anaytics Bulletin 2

With the holiday season looming upon us and in the midst of all this talk of credit-crunch and cutting budgets, the pressure seems to be on the digital industry right now to find answers to help assure confidence. Fortunately, Eyeblaster’s latest Analytics Bulletin seems to be helping do just that. Bringing the perspective that with [...]

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As a global digital evangelist, I tend to spend my life living out of a suitcase and occasionally getting to indulge my passion of going under water. Yet most of the time I'm just quizzed on my latest thoughts on where I think the digital industry is at.

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