…and the day Pepsi reset Digital Media Barack Obama is more than a new president: to some he is a superhero, to others the new Messiah. To me, he is Brand Obama. He has become a catalyst and confidence boost to all brands who want to know how to reach a new generation, without alienating [...]
Just read an article that is going to cause me to rattle my sabre a lot this year! “Not-So-Banner Year for Digital: As budgets tighten, media such as display ads will come under scrutiny” as appeared on AdWeek. Although I totally agree with the sentiments of the fact that far too much of digital advertising [...]
I started 2009 standing at the base of the Petronas Towers in Kuala Lumpur, Malaysia – the now second largest building in the world – admiring the magnificence of modern architecture rising 452m from the ground like two enormous steel stalagmites. Yet it was the Skybridge linking the two towers together that ultimately captivated my [...]
With credit crisis driving demands for ROI, should we not be putting a call to action within banners as opposed to hiding them post-click? I have seen an ad that ran in Netherlands, (see it here). It was requesting users to give away their bank details/passport in a banner in order to sign up to [...]
As a global digital evangelist, I tend to spend my life living out of a suitcase and occasionally getting to indulge my passion of going under water. Yet most of the time I'm just quizzed on my latest thoughts on where I think the digital industry is at.
If you would like my speaking resume, you'll find it here.
Connect with me on LinkedIn or follow what I'm thinking on Twitter. Know where I am on Trip-It or even FourSquare. In fact, find me on any of these social networks:
