Why Internet advertising will not fail

Posted in Advertising 3.0, Advertising Technology, Brand Building, Cross-channel, Future Projections, Mobile, Outdoor / Out-of-home, Print / eInk, RFID (Radio Frequency ID), Technology Infrastructure, TV / Web TV / IPTV, Web 3.0 by with 7 Comments

Mar2009 26

So seems as the near 600 comments in response to Eric Clemons, Why Advertising Is Failing On The Internet on TechCrunch this week is striking a few chords with some and ruffling a few feathers with others. I find both hardly suprising, yet it just amazes me how anyone is giving this article any credit [...]

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Addressing privacy fears

Posted in Advertising Technology, Measurement, Privacy Control, Technology Infrastructure by with No Comments

Mar2009 05
Spacer

So the industry has got together to discuss online privacy to pave the way for behaviourally targeted advertising , spearheaded by the IAB – and seeing this being picked up by the wider press, such as the BBC’s article New guidelines on behavioural ads Will write something fuller later on, but something immediate jumped out of [...]

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Barack “Brand” Obama: The new Digital President

Posted in Advertising Technology, Brand Building, International by with No Comments

Jan2009 23
President Barack Obama

…and the day Pepsi reset Digital Media Barack Obama is more than a new president: to some he is a superhero, to others the new Messiah. To me, he is Brand Obama. He has become a catalyst and confidence boost to all brands who want to know how to reach a new generation, without alienating [...]

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'Banners or no banners' – that is the question

Posted in Advertising Technology, Measurement by with No Comments

Jan2009 16
Bookmark and Share

Just read an article that is going to cause me to rattle my sabre a lot this year! “Not-So-Banner Year for Digital: As budgets tighten, media such as display ads will come under scrutiny” as appeared on AdWeek. Although I totally agree with the sentiments of the fact that far too much of digital advertising [...]

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As a global digital evangelist, I tend to spend my life living out of a suitcase and occasionally getting to indulge my passion of going under water. Yet most of the time I'm just quizzed on my latest thoughts on where I think the digital industry is at.

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