With the advent of more and more publishers looking to adopt InStream format’s and investigating Pre-Roll opportunities alongside Mid and Post-Roll, the question of standardisation is beginning to emerge. But beyond the size of the player which is the most obvious question, I want to pose another question equally as pertinent. Is it about time [...]
In an interesting move by Sony Pictures, it plans to push the boundaries within social networking by inserting a video-based advert within the ‘newsfeed’ on Facebook. Video advertising streamed into Facebook newsfeeds Facebook also plans to target against user’s interests on their profile pages, in this case ‘movies’ and ‘horror’. This sounds like the beginnings of ‘user profiling’ [...]
“We know online video is popular amongst consumers – it is now a rarity to visit a site without some form of video and it has become common for users to regularly update their blogs with video content, but what is less widely known are its unique benefits to advertisers. The video marketing handbook (available [...]
“Eyeblaster’s Dean Donaldson talked us though his presentation, the ominously titled, ‘why the world stopped clicking’. Beginning with a brief history of rich media advertising, Dean highlighted the declining effectiveness of interruptive formats, whilst user initiated advertising remain popular. The main reasons for this change stem from the growing maturity of the online audience. They [...]
As a global digital evangelist, I tend to spend my life living out of a suitcase and occasionally getting to indulge my passion of going under water. Yet most of the time I'm just quizzed on my latest thoughts on where I think the digital industry is at.
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