At the end of June, Facebook seemed to be pushing the boundaries, and my patience, by offering user profiling to advertisers. Now, in what looks like an Orwellian move by Facebook, it has decided that everything you type into your pages should become fully scrutinised and used for advertising purposes. Facebook plans to offer targeted advertising Facebook Gets Personal With Ad Targeting [...]

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So a new article appears on Behavioural Insider today “Behavioral Targeting Gets Multimodal” looking at one of the companies operating in the space of trying to better ‘understand’ the consumer… hmmm…. Sipping coffee I was, but it wasn’t the caffeine that woke me up when I read a response from MeMedia’s CEO about how to [...]

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With the advent of more and more publishers looking to adopt InStream format’s and investigating Pre-Roll opportunities alongside Mid and Post-Roll, the question of standardisation is beginning to emerge. But beyond the size of the player which is the most obvious question, I want to pose another question equally as pertinent. Is it about time [...]

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In an interesting move by Sony Pictures, it plans to push the boundaries within social networking by inserting a video-based advert within the ‘newsfeed’ on Facebook.  Video advertising streamed into Facebook newsfeeds Facebook also plans to target against user’s interests on their profile pages, in this case ‘movies’ and ‘horror’. This sounds like the beginnings of ‘user profiling’ [...]

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