Following on from the Great Wireless Outdoors that we are seeing battled out here in UK, lets take a side-shift and look at what that means to us from an advertising perspective. An article today has been looking at moving beyond the illuminated billboards at the side of the road, even beyond the bright advertising lights of Piccadilly [...]

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Well in a bizarre twist of events, a company that started life as a glorified burger van wants to go head-to-head with a national telcoms company:  McDonald’s hosts UK’s largest free wi-fi network Am sure the enablement of wireless payment and RFID burger boxes is just around the corner, to trigger a whole host of re-targeted McDonald’s ads [...]

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So there are moves ahead that could change the entire UK digital landscape… BT plans for free wi-fi revolution Think of the implications in moving towards mobile video advertising on those wireless iPods or just behavioural advertising direct to someone whilst remote working in coffee shops – just another one step closer to those damn talking billboards! Though apparently [...]

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‘Trustfuse’. The very name of it suggests the real motivation behind it – that the days of personal anonymity are fast coming to an end – but don’t worry, you can trust us, it’s all under control! Yet if you scratch the thin veiled veneer of trustworthiness, and see the heart behind the mouth – [...]

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