So there are moves ahead that could change the entire UK digital landscape… BT plans for free wi-fi revolution Think of the implications in moving towards mobile video advertising on those wireless iPods or just behavioural advertising direct to someone whilst remote working in coffee shops – just another one step closer to those damn talking billboards! Though apparently [...]

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‘Trustfuse’. The very name of it suggests the real motivation behind it – that the days of personal anonymity are fast coming to an end – but don’t worry, you can trust us, it’s all under control! Yet if you scratch the thin veiled veneer of trustworthiness, and see the heart behind the mouth – [...]

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At the end of June, Facebook seemed to be pushing the boundaries, and my patience, by offering user profiling to advertisers. Now, in what looks like an Orwellian move by Facebook, it has decided that everything you type into your pages should become fully scrutinised and used for advertising purposes. Facebook plans to offer targeted advertising Facebook Gets Personal With Ad Targeting [...]

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So a new article appears on Behavioural Insider today “Behavioral Targeting Gets Multimodal” looking at one of the companies operating in the space of trying to better ‘understand’ the consumer… hmmm…. Sipping coffee I was, but it wasn’t the caffeine that woke me up when I read a response from MeMedia’s CEO about how to [...]

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