Has digital advertising reached a plateau?

Posted in 2 - Current Practice, Advertising Technology, Brand Building, Measurement by with No Comments

Feb2008 04

Having spent time looking at some of the key moments and influencers in the development of the online advertising business, what strikes me from my own personal observation and reflections on the industry is the plateau I feel we have reached right now. Oh yes, I appreciate the growth of e-commerce and the public in [...]

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Online Advertising History: Flash by name, Cookies by nature

Posted in 1 - Retrospection, Advertising Technology, Privacy Control, Technology Infrastructure by with 3 Comments

Jan2008 31

In an answer as to why my blog has been quiet of late, I offer my submission of the first assignment for my Masters in Creative Media Practice which looks at Research, Theory & Creative Change for Online Advertising; identifying key events which led to change, analysing the reasons for change and how they were [...]

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The art of fluffing advertising effectiveness

Posted in Advertising Technology by with 1 Comment

Jan2008 30

In an industry obsessed with measurements and still looking for the next thing to drive the ever-more elusive (and more-than-ever unqualified) ‘click’, an article on Brand Republic caught my eye today as it was claiming a Eureka! moment for online advertising. Nationwide quadruples click-through with adaptive media push Now I for one welcome technological pushes [...]

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Perspectives on Video Advertising

Posted in Advertising Technology, Future Projections, TV / Web TV / IPTV by with 1 Comment

Dec2007 18
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The IAB’s Video Advertising Council on which I sit, in conjunction with VideoJug, has produced two online videos that set the scene for video advertising in 2008. Video content has been thrust into the spotlight over the last 18 months but it was only in the latter half of 2007 that advertising models became readily [...]

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As a global digital evangelist, I tend to spend my life living out of a suitcase and occasionally getting to indulge my passion of going under water. Yet most of the time I'm just quizzed on my latest thoughts on where I think the digital industry is at.

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