The wrong trousers: Clicks no longer fit for purpose

Posted in 1 - Retrospection, Advertising Technology, Measurement by deandonaldson with No Comments

Feb2008 28

Over the last month, as I have been preparing to submit my second Masters assignment reflecting upon my own professional development, I have been involved in a couple of meetings that have made me stop and think about where things are at. Bouncing off some keen statistical thinkers, such as Caroline Vogt at Microsoft and [...]

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Head in the clouds or far from hot ‘AIR’?

Posted in Advertising Technology, Future Projections, Mobile, Privacy Control, TV / Web TV / IPTV, Web 3.0 by deandonaldson with No Comments

Feb2008 25
Adobe Air

There has been a lot of discussion about the role of ‘cloud computing’ and seeing the PC as some kind of dumb-terminals accessing network software or documents – almost reversing to the way mainframes worked in the 70’s, but now on a global scale. It will change the nature of personal computing, to follow you [...]

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Has digital advertising reached a plateau?

Posted in 2 - Current Practice, Advertising Technology, Brand Building, Measurement by deandonaldson with No Comments

Feb2008 04

Having spent time looking at some of the key moments and influencers in the development of the online advertising business, what strikes me from my own personal observation and reflections on the industry is the plateau I feel we have reached right now. Oh yes, I appreciate the growth of e-commerce and the public in [...]

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Online Advertising History: Flash by name, Cookies by nature

Posted in 1 - Retrospection, Advertising Technology, Privacy Control, Technology Infrastructure by deandonaldson with 3 Comments

Jan2008 31

In an answer as to why my blog has been quiet of late, I offer my submission of the first assignment for my Masters in Creative Media Practice which looks at Research, Theory & Creative Change for Online Advertising; identifying key events which led to change, analysing the reasons for change and how they were [...]

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As a global digital evangelist, I tend to spend my life living out of a suitcase and occasionally getting to indulge my passion of going under water. Yet most of the time I'm just quizzed on my latest thoughts on where I think the digital industry is at.

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