The IAB have just published a complete overview guide to online advertising. I was pleased to be the contributory writer on the section on “measurement”, (stage 10 – page 64 onwards). I am convinced the ‘click’ skews results and is the antithesis of true measurement of advertising effectiveness. Brand awareness cannot be measured by a [...]

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This never seemed a more appropriate turn of phrase to what has just been posted. A change in US law over ‘malicious’ RFID tracking has been accompanied by a ‘press release’?! Consciences appeased indeed, however loop-holes are not – and plays right into the hands of the retailers. First of its Kind RFID Law Prohibits [...]

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To my shame, I missed this when recently screened on BBC, but a friend alerted me to this timely TV mini-series about surveillance culture, who having listened to tireless ramblings in the past on my foresight on ID card technologies, was suddenly realising ‘tomorrow really is nearer then he thought’. Not being good with the [...]

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With some key research being released into the industry’s hands heralding my own proclamation of the imminent death of the click, it’s time to take a very honest look at digital advertising and pose some timely questions. Online advertising is becoming increasingly dependent upon rich media, and agencies agree – it will soon be the [...]

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