Let’s face it, rather than merely intruding into a conversation uninvited, being able to join in with the dialogue and stimulating further discussion has got to be the essence of embracing social media, especially from an advertising perspective. Advertisers are desperate to converse within social media, but despite the appeal, sticking ads against personal pages [...]

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Many creative designers blame publisher’s strangle-hold grip over low specs, especially in relation to the maximum file size allowed for advertising content, as a key reason to hamper creativity. I disagree. Can we really argue the 30 seconds 4:3 ratio is the ultimate problem behind bad TV ads, or is it just simply bad creative? [...]

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The IAB have just published a complete overview guide to online advertising. I was pleased to be the contributory writer on the section on “measurement”, (stage 10 – page 64 onwards). I am convinced the ‘click’ skews results and is the antithesis of true measurement of advertising effectiveness. Brand awareness cannot be measured by a [...]

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This never seemed a more appropriate turn of phrase to what has just been posted. A change in US law over ‘malicious’ RFID tracking has been accompanied by a ‘press release’?! Consciences appeased indeed, however loop-holes are not – and plays right into the hands of the retailers. First of its Kind RFID Law Prohibits [...]

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