ClickZ Online Video Advertising Forum – Technical Innovations

Posted in Advertising 3.0, Advertising Technology, Brand Building, Measurement, Technology Infrastructure, TV / Web TV / IPTV, Web 3.0 by with 3 Comments

Sep2008 29
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The following is both the presentations and panel discussion from the Technical Innovations – Vendor Section at ClickZ Online Video advertising forum that was held in New York last month. Features Robert J. Victor from DoubleClick and myself representing Eyeblaster, over a 30 minute session discussing the issues around online video. Part 1 [blip.tv ?posts_id=1277931&dest=-1] [...]

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Disintermedia and the Google threat to agencies

Posted in Advertising Technology, Future Projections, Measurement, Technology Infrastructure by with 2 Comments

Sep2008 19
Agency CEO's discuss Disintermedia at OMMA Global Conference 2008

“If agencies are under threat, it’s because they have not adapted to digital quick enough,” says Nigel Morris, CEO Isobar Global at OMMA Global Conference in New York in discussing the future of Madison Avenue. “Google has continued to innovate whilst agencies have been complacent, as a result agencies are now looking down the barrel [...]

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Just because they click, doesn’t mean it sticks

Posted in Advertising Technology, Future Projections, Mobile, TV / Web TV / IPTV, Web 3.0 by with 1 Comment

Sep2008 18
Eyeblaster time for change branding

It’s an exciting time for Eyeblaster. As digital starts to permeate every media channel out there, the blurs of online have never been seen more clearly as in the case of mobile. It is redefining our concept of the web and communication. Consider the digital landscape. From humble garage roots over a relatively short time [...]

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Building brands in a declining economy

Posted in Advertising 3.0, Advertising Technology, Brand Building, Creativity, Measurement by with 1 Comment

Sep2008 17
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There has been a lot of discussion about an apparent economic melt-down and with the holiday season in the focus of the media minds right now, should there be any concern of a negative impact for the digital industry? The answer, you will be glad to hear is a resounding “no!” Traditionally, advertising and marketing [...]

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As a global digital evangelist, I tend to spend my life living out of a suitcase and occasionally getting to indulge my passion of going under water. Yet most of the time I'm just quizzed on my latest thoughts on where I think the digital industry is at.

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