A digital evangelist friend of mine, just alerted me to an article that popped into his inbox this morning and knew I would appreciate it: The Most Sarcastic Column You Will Ever Read. Hey, it’s pure classic. One of the best articles online I have read recently and I sheer loved it… and agreed with [...]

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I hadn’t anticipated quite the response to my last article. I have Phorm PR giving me a pat on the back and anti-Phorm bloggers vying for my blood! Ironic since I did not show my actual hand… I am deliberately staying on the fence on this issue – for the moment. I am totally against [...]

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Clearing my throat of Phlegm… I am assuming you are seeing the same press I am about Phorm and their abilities to personalise advertising by tracking user activity at ISP level? If not, then I suggest you get out from under your rock and go read. This is a crucial debate and a pivotal moment [...]

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Inquirer.net has posted an article entitled “Video creates better brand impact for Web ads”. What is interesting is that there in the heart of Asia, the penny seems to be dropping quicker than elsewhere that true brand impact cannot be measured soley by a response-based metric such as the “click”. When you consider this is [...]

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As a global digital evangelist, I tend to spend my life living out of a suitcase and occasionally getting to indulge my passion of going under water. Yet most of the time I'm just quizzed on my latest thoughts on where I think the digital industry is at.

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