UK v US: The Great Digital Divide

Posted in Advertising Technology, Creativity, International by with No Comments

Sep2008 03
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A question was posted on a discussion board “What is the difference between the British and American approach to digital advertising?” My first thought was, ‘other then the Americans loving the brash diamond-white smiling salesmen-type approach saying “trust me” and the English preferring cynicism, sarcasm and convincing with facts from the “and now the science [...]

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Banksy and Brody: brand designers for a digital age

Posted in Advertising Technology, Brand Building, Creativity, Measurement by with 1 Comment

Sep2008 01
Banksy's Wall and Piece

Picked up a copy of “Wall and Piece”, the book about Banksy’s street art, on my way home the other day. One of his opening statements about his artwork relates to advertising. In essence, ‘one man’s advertising is another man’s graffiti’. He raises and interesting point, why is it that ad men are allowed to [...]

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Ode to Online Sarcasm

Posted in Advertising Technology by with No Comments

Aug2008 19

A digital evangelist friend of mine, just alerted me to an article that popped into his inbox this morning and knew I would appreciate it: The Most Sarcastic Column You Will Ever Read. Hey, it’s pure classic. One of the best articles online I have read recently and I sheer loved it… and agreed with [...]

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I the Phorm-mentioned, hereby state…

Posted in Advertising Technology, Measurement, Privacy Control, Technology Infrastructure, Web 3.0 by with 2 Comments

Aug2008 02

I hadn’t anticipated quite the response to my last article. I have Phorm PR giving me a pat on the back and anti-Phorm bloggers vying for my blood! Ironic since I did not show my actual hand… I am deliberately staying on the fence on this issue – for the moment. I am totally against [...]

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As a global digital evangelist, I tend to spend my life living out of a suitcase and occasionally getting to indulge my passion of going under water. Yet most of the time I'm just quizzed on my latest thoughts on where I think the digital industry is at.

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