Building brands in a declining economy

Posted in Advertising 3.0, Advertising Technology, Brand Building, Creativity, Measurement by with 1 Comment

Sep2008 17
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There has been a lot of discussion about an apparent economic melt-down and with the holiday season in the focus of the media minds right now, should there be any concern of a negative impact for the digital industry? The answer, you will be glad to hear is a resounding “no!” Traditionally, advertising and marketing [...]

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Interviews from ClickZ Online Video Advertising Forum

Posted in Advertising Technology, Future Projections, Technology Infrastructure, TV / Web TV / IPTV by with 1 Comment

Sep2008 17
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The following was from an interview in ClickZ Online Video advertising forum that was held in New York last month. I share some insights into how I think entertainment media and its relationship with advertising will progress. Part 1 Part 2 Part 3 Want automatic updates? Subscribe to my RSS feed or Get E-mail Updates.

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UK v US: The Great Digital Divide

Posted in Advertising Technology, Creativity, International by with No Comments

Sep2008 03
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A question was posted on a discussion board “What is the difference between the British and American approach to digital advertising?” My first thought was, ‘other then the Americans loving the brash diamond-white smiling salesmen-type approach saying “trust me” and the English preferring cynicism, sarcasm and convincing with facts from the “and now the science [...]

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Banksy and Brody: brand designers for a digital age

Posted in Advertising Technology, Brand Building, Creativity, Measurement by with 1 Comment

Sep2008 01
Banksy's Wall and Piece

Picked up a copy of “Wall and Piece”, the book about Banksy’s street art, on my way home the other day. One of his opening statements about his artwork relates to advertising. In essence, ‘one man’s advertising is another man’s graffiti’. He raises and interesting point, why is it that ad men are allowed to [...]

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As a global digital evangelist, I tend to spend my life living out of a suitcase and occasionally getting to indulge my passion of going under water. Yet most of the time I'm just quizzed on my latest thoughts on where I think the digital industry is at.

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