With credit crisis driving demands for ROI, should we not be putting a call to action within banners as opposed to hiding them post-click? I have seen an ad that ran in Netherlands, (see it here). It was requesting users to give away their bank details/passport in a banner in order to sign up to [...]
The world is in eager anticipation of change-afoot following the recent US Presidential election, but meanwhile New York had another trick up its sleeve. The Eyeblaster Awards 2008 last week celebrated the very best in digital advertising, and this year there was more than a couple of show stoppers, as U Talk Marketing highlighted, “breakthrough [...]
With the holiday season looming upon us and in the midst of all this talk of credit-crunch and cutting budgets, the pressure seems to be on the digital industry right now to find answers to help assure confidence. Fortunately, Eyeblaster’s latest Analytics Bulletin seems to be helping do just that. Bringing the perspective that with [...]
So I finally manage to get my hands on the latest October issue of the American version of Esquire Magazine that hosts the world’s first eInk cover, with moving words and flashing images. The 75th Anniversary limited edition issue of Esquire Magazine seems to be as rare as hen’s teeth as my colleague scoured the [...]
As a global digital evangelist, I tend to spend my life living out of a suitcase and occasionally getting to indulge my passion of going under water. Yet most of the time I'm just quizzed on my latest thoughts on where I think the digital industry is at.
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