Stop RFID before it’s too late

Posted in Advertising Technology, Future Projections, Measurement, Privacy Control, RFID (Radio Frequency ID), Technology Infrastructure by deandonaldson with 4 Comments

Apr2009 16
Twitter RFID experiment

R/GA Creative Director Runs Twitter, RFID Experiment says the article on MediaPost. “Interactive digital agency R/GA’s Richard Ting has been experimenting with a cutting-edge technology on Twitter. The platform, dubbed touchatag, allows his 20-month-old daughter to trigger tweets by swiping tags affixed to books and toys near a reader that resembles a bar code scanner.” [...]

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Digital Advertising: A guide for SMEs to play like the big boys

Posted in Advertising Technology, Brand Building, Creativity, Cross-channel, Direct Response, Measurement, Mobile by deandonaldson with 2 Comments

Apr2009 02
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Small Medium Enterprises (SME) don’t need to shudder at the thought of everything becoming digital. In fact it is an opportunity to succeed beyond your wildest dreams. Think about Amazon – who were they 15 years ago? Established book shops like W.H. Smith and Blackwell’s realized they had to change their game as a result. [...]

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Why Internet advertising will not fail

Posted in Advertising 3.0, Advertising Technology, Brand Building, Cross-channel, Future Projections, Mobile, Outdoor / Out-of-home, Print / eInk, RFID (Radio Frequency ID), TV / Web TV / IPTV, Technology Infrastructure, Web 3.0 by deandonaldson with 7 Comments

Mar2009 26

So seems as the near 600 comments in response to Eric Clemons, Why Advertising Is Failing On The Internet on TechCrunch this week is striking a few chords with some and ruffling a few feathers with others. I find both hardly suprising, yet it just amazes me how anyone is giving this article any credit [...]

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Addressing privacy fears

Posted in Advertising Technology, Measurement, Privacy Control, Technology Infrastructure by deandonaldson with No Comments

Mar2009 05
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So the industry has got together to discuss online privacy to pave the way for behaviourally targeted advertising , spearheaded by the IAB – and seeing this being picked up by the wider press, such as the BBC’s article New guidelines on behavioural ads Will write something fuller later on, but something immediate jumped out of [...]

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As a global digital evangelist, I tend to spend my life living out of a suitcase and occasionally getting to indulge my passion of going under water. Yet most of the time I'm just quizzed on my latest thoughts on where I think the digital industry is at.

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