Why the world stopped clicking

Posted in Advertising Technology by with No Comments

Nov2006 02

“Eyeblaster’s Dean Donaldson talked us though his presentation, the ominously titled, ‘why the world stopped clicking’. Beginning with a brief history of rich media advertising, Dean highlighted the declining effectiveness of interruptive formats, whilst user initiated advertising remain popular. The main reasons for this change stem from the growing maturity of the online audience. They [...]

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The evolution of the web?

Posted in Advertising Technology, Future Projections, Mobile, Privacy Control, RFID (Radio Frequency ID), TV / Web TV / IPTV, Web 3.0 by with 4 Comments

Aug2006 07

A newsgroup post from 15 years ago by Tim Berners-Lee entitled “WorldWideWeb — Executive Summary” heralded the development of the language, protocols and architecture of the Internet. To think 10 years ago I was sitting trying to figure out how to get my 8mb Mac iiCX connected to a 5 hour free trial on CompuServe [...]

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As a global digital evangelist, I tend to spend my life living out of a suitcase and occasionally getting to indulge my passion of going under water. Yet most of the time I'm just quizzed on my latest thoughts on where I think the digital industry is at.

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