InStream advertising is being dominated by the PreRoll argument at the moment, and issues regarding length of video (5 to 30 seconds), frequency – per impression or per time-based session, as well as format – overlay or physical insert. Show Me The Money: Google Is Bringing In-Video Ads To A Site Near You Pick A Format [...]
Following on from the Great Wireless Outdoors that we are seeing battled out here in UK, lets take a side-shift and look at what that means to us from an advertising perspective. An article today has been looking at moving beyond the illuminated billboards at the side of the road, even beyond the bright advertising lights of Piccadilly [...]
‘Trustfuse’. The very name of it suggests the real motivation behind it – that the days of personal anonymity are fast coming to an end – but don’t worry, you can trust us, it’s all under control! Yet if you scratch the thin veiled veneer of trustworthiness, and see the heart behind the mouth – [...]
At the end of June, Facebook seemed to be pushing the boundaries, and my patience, by offering user profiling to advertisers. Now, in what looks like an Orwellian move by Facebook, it has decided that everything you type into your pages should become fully scrutinised and used for advertising purposes. Facebook plans to offer targeted advertising Facebook Gets Personal With Ad Targeting [...]
As a global digital evangelist, I tend to spend my life living out of a suitcase and occasionally getting to indulge my passion of going under water. Yet most of the time I'm just quizzed on my latest thoughts on where I think the digital industry is at.
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