Working in advertising technology, I am often asked about the huge investments this year between Google, Microsoft and AOL – which amount to about $10Bn between them. My answer is in ‘convergence’, the cross-play between media channels and the ability to track user behaviour for advertising relevance. Web 3.0 is knocking on the door and [...]

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An IBM Fellow and chief scientist, Grady Booch, has opened up the debate on the questions of ethics and morality in regards to how governments may later utilise software innovations. Debating the morality behind software development No doubt he will be branded a ‘conspiracy theorist’ for daring to question the implications of all that is happening [...]

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As if the Internet TV space is not crowded enough with Joost and Babelgum, Hewlett-Packard has decided to jump on the band wagon and join forces with Dave Networks (a white label IPTV provider) to ship a P2P-based Internet TV service system with their notebooks – to be known as Next.TV. Its being launched as a Vista-based software update that [...]

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If we really want to make a difference within this industry, it’s going to have to start by addressing a lot of pre-conceptions that are stifling it. Consider these statements which are often assumed to be true: All advertising activity is to be measured by response, even if it is branding All advertising is sold [...]

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