Online Display: The demise of Click, the rise of Dwell

Posted in 2 - Current Practice, Advertising Technology, Brand Building, Measurement by deandonaldson with 1 Comment

Aug2009 14
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“Online Display: The demise of Click, the rise of Dwell” is a study into measuring the intrinsic value of online display media and investigation to the nature of advertising and consumer engagement in general. The document is based around a calculated argument for shifting away from historic response-based metrics into a more natural measurement of consumer stimulation.

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Full-colour, flexible e-Paper is finally here

Posted in Advertising 3.0, Advertising Technology, Cross-channel, Future Projections, Print / eInk, Technology Infrastructure by deandonaldson with 1 Comment

Apr2009 29
Bridgestone QR-LPD e-paper

At a Tokyo trade show, the tyre company Bridgestone (no less!) has dazzled the crowds with its o.3mm flexible e-Paper that has got to have Sony and Amazon feeling like they are soon to become the future of fish-and-chip wrappings! Resembling a flexible piece of plastic, and complete with a touch screen surface provided by [...]

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Spend quality time with your target audience

Posted in Advertising 3.0, Advertising Technology, Brand Building, Cross-channel by deandonaldson with No Comments

Apr2009 27
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Discussions around Digital Advertising from iMedia’s Branding Summit in San Diego, September. Looking at innovation, adpation and how to get there. Subscribe to my RSS feed  |  Get E-mail Updates

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The display ad opportunities you're overlooking

Posted in Advertising Technology, Measurement by deandonaldson with 2 Comments

Apr2009 27
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Discussions around Digital Advertising from iMedia’s Branding Summit in Florida, February 2009. Looking at innovative campaigns and conversions in trying times. Subscribe to my RSS feed  |  Get E-mail Updates

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As a global digital evangelist, I tend to spend my life living out of a suitcase and occasionally getting to indulge my passion of going under water. Yet most of the time I'm just quizzed on my latest thoughts on where I think the digital industry is at.

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