Well its been a busy couple of weeks for me, as have been preparing some new thought process and analysis around how we measure online – how we have come to where we are, and where we are going – which I have already presented alongside MSN at Innovate in Oslo, and now sharing it [...]
One of the things I have discussed before is that the future of advertising will be in permission-based relationships between an advertiser and their prospective client, i.e. you and me, and not an Orwellian dictatorial approach of assumption by back-handed tracking techniques. A user will discern at a point of engagement whether to pay for content (individually [...]
Well as Google UK nets £327m in advertising compared with an estimated £317m for ITV1, finally digital has usurped the dominance of TV in advertsing revenue generation. Google shows ITV a vision of the future So it was even more interesting to read a recent article where a top ranking senior at Microsoft suggested they [...]
Microsoft has announced plans for a single sign-on for its Windows Live services and making it possible for users to sign up for an ID from a mobile device. The Windows Live ID concept is to allow users to unify multiple sign-ons through a single ID and password that will link all the various Windows [...]
As a global digital evangelist, I tend to spend my life living out of a suitcase and occasionally getting to indulge my passion of going under water. Yet most of the time I'm just quizzed on my latest thoughts on where I think the digital industry is at.
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