So Google for the second quarter running is unable to hit predicted analyst targets, resulting in a 10% drop in shares (according to a recent NMA article). I find this saddening in part, but optimist in another. Sad because I think it heralds an end of an era of how online advertising has come to [...]
Convergence is to me the heart of the semantic web 3.0. It is where we move beyond social media into a personal digital space that permeates our social environment – whether global or local. It is about creating time, philosophies, and ideals and developing conversations around things that matter the most to individuals, and in [...]
Well as of last night, Microsoft Digital Advertising Solutions became the all new streamlined “Microsoft Advertising”. With Steve Ballmer predicting that advertising will be 25% of all Microsoft’s revenue before too long, it is no wonder they wish to be champions of the converging world. Focusing on the emergence of a mobile revolution bringing a [...]
From garage start-up to global brand, the now monolith of Internet dominance has come under incredible scrutiny over recent times, and none more so then since acquiring leading ad serving company Doubleclick last year for $3.1Bn. The tactical move was to seek to control the lion’s share of online display as well as search advertising [...]
As a global digital evangelist, I tend to spend my life living out of a suitcase and occasionally getting to indulge my passion of going under water. Yet most of the time I'm just quizzed on my latest thoughts on where I think the digital industry is at.
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