There is an interesting post getting a few feathers ruffled online which is entitled “below the line agencies should stay there” from one frustrated digital designer. This actually plays right into a thought I have been mulling around recently. In the real world, we have design agencies and ad agencies. In the closed shop virtual [...]

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So Google for the second quarter running is unable to hit predicted analyst targets, resulting in a 10% drop in shares (according to a recent NMA article). I find this saddening in part, but optimist in another. Sad because I think it heralds an end of an era of how online advertising has come to [...]

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Convergence is to me the heart of the semantic web 3.0. It is where we move beyond social media into a personal digital space that permeates our social environment – whether global or local. It is about creating time, philosophies, and ideals and developing conversations around things that matter the most to individuals, and in [...]

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Well as of last night, Microsoft Digital Advertising Solutions became the all new streamlined “Microsoft Advertising”. With Steve Ballmer predicting that advertising will be 25% of all Microsoft’s revenue before too long, it is no wonder they wish to be champions of the converging world. Focusing on the emergence of a mobile revolution bringing a [...]

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