How TV will change the game for digital marketers

Posted in Advertising Technology, Brand Building, Cross-channel, Future Projections, Measurement, TV / Web TV / IPTV by with No Comments

Mar2012 16
TV Everywhere

TV is about to go through the biggest radical rethink in decades as it becomes connected to the internet. And who is going to help manage this process of change? You, the digital marketer. When you work in digital marketing, mentioning TV in the same breath probably conjures up pictures of Don Draper fraternizing with [...]

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Watch and Surf

Posted in Advertising 3.0, Advertising Technology, Brand Building, Cross-channel, Future Projections, Mobile, Technology Infrastructure, TV / Web TV / IPTV, Web 3.0 by with No Comments

Feb2012 28
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Mobile browsing while watching the TV? We’re a nation of “Dual Screeners” and advertisers are learning new tricks to keep us engaged. One of the biggest consumer trends in television these days is “Dual Screening”. More and more viewers use a mobile, tablet or a PC at the same time as they watch a show [...]

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The 10 hottest media trends for 2012

Posted in Advertising Technology, Cross-channel, Future Projections, Measurement, Privacy Control, TV / Web TV / IPTV by with No Comments

Jan2012 05
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As we have wrapped up 2011 and look back on another great year for online, what are the digital media trends we need to watch in 2012? Beyond the continued rise of DSPs and much anticipated industry consolidation, here are the developments you need to be tracking. HTML 5 Now that Adobe has killed Flash [...]

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iAd – potential iMad step in the wrong direction

Posted in Advertising Technology, Measurement, Mobile by with 1 Comment

Apr2010 10
iAd banner

“Have you ever seen an ad like this… anything close?” (cue: canned laughter) This is how Steve Jobs ended his first demonstration of iAd using HTML 5 at the recent iPhone OS4 event. Now I might be an Apple fan-boy, but sorry Steve, this time I really do think you are away with the pixies. [...]

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As a global digital evangelist, I tend to spend my life living out of a suitcase and occasionally getting to indulge my passion of going under water. Yet most of the time I'm just quizzed on my latest thoughts on where I think the digital industry is at.

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