The 10 hottest media trends for 2012

Posted in Advertising Technology, Cross-channel, Future Projections, Measurement, Privacy Control, TV / Web TV / IPTV by with No Comments

Jan2012 05
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As we have wrapped up 2011 and look back on another great year for online, what are the digital media trends we need to watch in 2012? Beyond the continued rise of DSPs and much anticipated industry consolidation, here are the developments you need to be tracking. HTML 5 Now that Adobe has killed Flash [...]

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The Trust Factor: Ad Targeting in a Transparent Age

Posted in Cross-channel, Privacy Control, RFID (Radio Frequency ID) by with No Comments

Apr2011 12
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Over the last century we have watched marketing seamlessly glide from mass-media through social-media and ever more so in to an incredibly intimate-media. As a result the biggest topic in the advertising industry right now is the ever-changing definition of privacy; after all, who does own all that data? As we head into an era [...]

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iAd – potential iMad step in the wrong direction

Posted in Advertising Technology, Measurement, Mobile by with 1 Comment

Apr2010 10
iAd banner

“Have you ever seen an ad like this… anything close?” (cue: canned laughter) This is how Steve Jobs ended his first demonstration of iAd using HTML 5 at the recent iPhone OS4 event. Now I might be an Apple fan-boy, but sorry Steve, this time I really do think you are away with the pixies. [...]

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The Visualization of Search

Posted in Cross-channel, Future Projections, RFID (Radio Frequency ID) by with No Comments

Apr2010 02
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Want to See the Future of Search? Better Look East Remember the day you first discovered Google search. Now, think back to what search was like before, using Altavista and Lycos. It was pretty painful stuff. Google with its plain vanilla HTML interface, simple black text, blue links and one sole graphic did nothing but [...]

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