The Great Digital Outdoors

Posted in Advertising Technology, RFID (Radio Frequency ID) by deandonaldson with 3 Comments

Oct2007 09
MINI USA motor on eBillboard

Following on from the Great Wireless Outdoors that we are seeing battled out here in UK, lets take a side-shift and look at what that means to us from an advertising perspective. An article today has been looking at moving beyond the illuminated billboards at the side of the road, even beyond the bright advertising lights of Piccadilly [...]

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Would you like 'WI-FrIes' with your BigMac?

Posted in RFID (Radio Frequency ID), Technology Infrastructure by deandonaldson with No Comments

Oct2007 08

Well in a bizarre twist of events, a company that started life as a glorified burger van wants to go head-to-head with a national telcoms company:  McDonald’s hosts UK’s largest free wi-fi network Am sure the enablement of wireless payment and RFID burger boxes is just around the corner, to trigger a whole host of re-targeted McDonald’s ads [...]

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The evolution of the web?

Posted in Advertising Technology, Future Projections, Mobile, Privacy Control, RFID (Radio Frequency ID), TV / Web TV / IPTV, Web 3.0 by deandonaldson with 4 Comments

Aug2006 07

A newsgroup post from 15 years ago by Tim Berners-Lee entitled “WorldWideWeb — Executive Summary” heralded the development of the language, protocols and architecture of the Internet. To think 10 years ago I was sitting trying to figure out how to get my 8mb Mac iiCX connected to a 5 hour free trial on CompuServe [...]

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